{"title":"American Desire","description":"","products":[{"product_id":"brazilian-original-hair-treatment-fusion-straightening-2x1l-american-desire","title":"Brazilian Original Hair Treatment Fusion Straightening 2x1L - American Desire","description":"\u003cp\u003eThe Fusion Brush line features powerful, high-treatment components that result in a unique formula that smoothes and at the same time delivers deep hydration. No odor, no burning, no formaldehyde. In it contains Shampoo, Nutritive reducer.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAnti Residue Clean Force Shampoo\u003c\/strong\u003e - The Clean Force shampoo has a selected formula with the best compounds and exclusive combinations that result in absolute malleability and control.\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eNourishing Reducer\u003c\/span\u003e - Nutritive Reducer is the solution for damaged hair, undisciplined and attacked by frizz. It provides the perfect smooth result, with radiant glow and complete finalization.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eShampoo\u003c\/span\u003e - First, make a diagnosis of hair texture and strength. Analysis before any service is important for a satisfactory result. Apply Clean Force Step 01 Shampoo on damp hair, making even distribution. Massage gently without rubbing the scalp. Repeat the process until you feel that the capillaries are already open, according to the diagnosis, carefully watching the ends of the threads, and rinse.\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eReducer\u003c\/span\u003e - Removes excess moisture with a towel and dry the hair 100% with the dryer at medium temperature. Separate the hair into 4 strands and apply, with the aid of a brush, Reductor Nutritive Step 02, beginning at the nape of the neck, ½ cm from the root. Realign the wires at full length with a fine comb. Let the product act for 30 minutes (it is of utmost importance that the break time be respected), and rinse the hair with water only to remove the excess. After the break, brush the hair with a blow dryer and then use the thermal board (plate), with a temperature of 220 ° C in fine wicks, from root to tip, 20 to 30 times. Due to the fragility of blond hair, it is not recommended to use two sequential boards.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eContains:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e01 American Desire Fusion Shampoo 1000ml\u003c\/li\u003e\n  \u003cli\u003e01 American Desire Fusion Reducer 1000ml\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"American Desire","offers":[{"title":"Default Title","offer_id":34423068819619,"sku":"american-desire-fusion-2x1l","price":128.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/4422\/products\/american-desire-brazilian-keratin-treatment-brazilian-original-hair-treatment-fusion-straightening-2x1l-american-desire-16934160760995.jpg?v=1590029083"},{"product_id":"brazilian-treatment-blond-way-revision-color-supreme-2x250ml-american-desire","title":"Brazilian Treatment Blond Way Revision Color Supreme 2x250ml - American Desire","description":"\u003cp\u003eThe BlondWay American Desire Supreme Platinum line acts with molecular precision in the integration of the yarn fiber for a repair and prevention of dryness, and with incredible neutralization of yellowish tones. Blond Way American Desire line is rich in technology of Latico acid + Soya protein, which together form a double action on the cortex and on the surface of the wire.\u003c\/p\u003e\n\u003cp\u003eNeutralizes the yellowish effects of the threads and the best of all is that it provides a high hydration content, differentiating it from any other similar product present in the cosmetics market.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply the Blond Way Supreme Shampoo on damp hair and massage the entire length of the hair. Let it act for 1 minute. then rinse.\u003c\/li\u003e\n  \u003cli\u003eApply the Mask Blond Way over the entire length of the hair, massaging strand by strand. Let it act for 5 to 10 minutes according to the expected result. Then rinse.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eContains:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e01 American Desire Blond Way Shampoo 250ml\u003c\/li\u003e\n  \u003cli\u003e01 American Desire Blond Way Mask 250ml\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"American Desire","offers":[{"title":"Default Title","offer_id":34783246778531,"sku":"american-desire-blond-way-2x250","price":25.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/4422\/products\/american-desire-home-care-brazilian-treatment-blond-way-revision-color-supreme-2x250ml-american-desire-17582676934819.jpg?v=1593118725"},{"product_id":"fusion-brush-clean-force-formaldehyde-biotic-premium-8-2x1l-american-desire","title":"Fusion Brush Clean Force Formaldehyde Biotic Premium 8 1L - American Desire","description":"\u003cp\u003eAmerican Desire Fusion Brush Progressive Formaldehyde 2x1 liter is the solution for damaged, unruly and frizz-attacked hair. Perfect smooth result, with radiant shine and complete finish.\u003c\/p\u003e\n\u003cp\u003e\u003cu\u003eClean Force Shampoo:\u003c\/u\u003e has a formula selected with the best compounds and exclusive combinations that result in control and absolute suppleness.\u003cbr\u003e\u003cbr\u003e\u003cu\u003eReductor Nutritive\u003c\/u\u003e: is the solution for damaged, indiplined and frizz-attacked hair. It provides the perfect smooth result, with radiant shine and complete finish.\u003cbr\u003e\u003cbr\u003e- Murumuru: is ideal for bulky hair, typical of Brazilian women. They tame the wires and have anti-frizz action. They are also indicated to treat yarns damaged by the action of wind, sun, flat iron and even dye. This gives you hydrated and less elastic threads.\u003cbr\u003e\u003cbr\u003e- Buriti: contains the largest amount of natural Vitamin A among all the fruits and vegetables ever discovered, it is also rich in vitamin E, vitamin C and antioxidants. In addition, the oil also has natural protection properties against ultra violet rays.\u003cbr\u003e\u003cbr\u003e- Argan: the function of Argan oil is to shine, remove frizz and protect against moisture and other external factors that can harm hair strands.\u003cbr\u003e\u003cbr\u003e- Biotic Premium 8: Stunning combination of 8 equalized and evolved acids. The hair naturally tends to return after a straightening process, as the bonds that have been smoothed are weakened, with this they return to the natural state of the hair.\u003cbr\u003eBiotic Premium 8 acts to promote resistance with strength and vitality in the wire structure. These combinations of 8 agents that fight yarn frizz, do not work alone. They have Murumuru, which reduces 80%, together with buriti, the straightening service, combined with Biotic Premium\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr\u003e- Apply Clean Force step 01 Shampoo to damp hair, evenly distributing it and massage gently, without rubbing on the scalp. Observe the ends of the wires carefully and rinse. Repeat the process until you feel that the hair cuticles are already open, according to the diagnosis. T\u003cbr\u003e- Remove excess moisture with the aid of a towel. Dry your hair 100% with a hairdryer at medium temperature. Separate the hair into 4 parts and apply Reductor Nutritive Fusion Brush Step 02, starting at the nape, strand by strand, using a brush. Apply ½ cm from the root. Realign the strands in full length with a fine comb.\u003cbr\u003e- Let it pause for 30 minutes (it is extremely important that the pause time is respected), and rinse the hair, only with water, to remove the excess product.\u003cbr\u003eThen brush your hair, using a blow dryer. Use the thin plank, or piastra, with a temperature of 220º C, in thin strands, from the root to the ends, 20 to 30 times. Due to the fragility of blond hair, we do not recommend using two sequential plates.\u003cbr\u003e- Finish as you wish.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eContains:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e-01 American Desire Fusion Reductor 1L\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"American Desire","offers":[{"title":"Default Title","offer_id":34783357698211,"sku":"american-desire-fusion-1l","price":129.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/4422\/files\/american-desire-fusion-brush-progressiva-passo-2-1000ml.png?v=1779144139"},{"product_id":"fusion-progressive-brush-formol-free-straightening-kit-2x500ml-american-desire","title":"Fusion Progressive Brush Formol Free Straightening Kit 2x500ml - American Desire","description":"\u003cp\u003e\u003cstrong\u003eClean Force American Desire shampoo\u003c\/strong\u003e has a selected formula with the best compounds and exclusive combinations that result in absolute control and malleability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReductor Nutritive American Desire\u003c\/strong\u003e is the solution for damaged, undisciplined and frizz-stricken hair. It provides the perfect smooth result, with radiant shine and complete finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAmerican Desire Fusion Brush\u003c\/strong\u003e has essential assets for your hair:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMurumuru: ideal for voluminous hair, typical of Brazilian women. They tame the strands and have an anti-frizz action. They are also indicated to treat wires damaged by the action of wind, sun, flat iron and even dye. With this, it gains hydrated and less elastic wires.\u003c\/li\u003e\n\u003cli\u003eBuriti: contains the highest amount of natural Vitamin A among all fruits and vegetables ever discovered, it is also rich in vitamin E, vitamin C and antioxidants. In addition, the oil still has natural properties of protection against ultra violet rays.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe American Desire Fusion Brush has the following benefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMoisturizer\u003c\/li\u003e\n\u003cli\u003eSunblock\u003c\/li\u003e\n\u003cli\u003ePrevention against split ends\u003c\/li\u003e\n\u003cli\u003eColor extension in dyed hair\u003c\/li\u003e\n\u003cli\u003eControls frizz\u003c\/li\u003e\n\u003cli\u003ePromotes shine\u003c\/li\u003e\n\u003cli\u003eRestores damaged hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eArgan:\u003c\/strong\u003e Argan oil has the function of giving shine, removing frizz and protecting against humidity and other external factors that can damage the hair strands.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBiotic Premium 8:\u003c\/strong\u003e Stunning combination of 8 equalized and evolved acids. The hair naturally tends to come back after a straightening process, as the bonds that have been straightened are weakened, with this returning to the natural state of the hair. Biotic Premium 8 acts to promote resistance with strength and vitality in the structure of the thread. These combinations of 8 frizz-fighting agents don't work alone. They have Murumuru, which reduces 80%, together with buriti, the straightening service, combined with Biotic Premium 8.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eFirst, diagnose the texture and resistance of the hair. Analysis before any service is important for a satisfactory result.\u003c\/li\u003e\n\u003cli\u003eApply Clean Force step 01 Shampoo to damp hair, distributing it evenly and massage gently, without rubbing the scalp.\u003c\/li\u003e\n\u003cli\u003eCarefully observe the ends of the wires and rinse. Repeat the process until you feel that the hair cuticles are already open, according to the diagnosis. Clean Force Shampoo has a selected formula with the best compounds, and exclusive combinations, resulting in absolute control and malleability.\u003c\/li\u003e\n\u003cli\u003eApply the Nutritive Fusion Brush Step 02 Treatment, starting at the nape of the neck, lock by lock, using a brush. Apply ½ cm from the root. Realign the strands along the entire length with a fine-tooth comb.\u003c\/li\u003e\n\u003cli\u003eLet it rest for a few minutes (the pause time may vary according to the desired treatment), and rinse the hair, only with water, to remove the excess of the product.\u003c\/li\u003e\n\u003cli\u003eFinish as you wish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eContains:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e01 American Desire Cleansing Shampoo 500ml\u003c\/li\u003e\n\u003cli\u003e01 American Desire Volume Reducer 500ml\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"American Desire","offers":[{"title":"Default Title","offer_id":42782573887718,"sku":"american-desire-fusion-progress-kit-2x500ml","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/4422\/products\/american-desire-hair-straighteners-fusion-progressive-brush-formol-free-straightening-kit-2x500ml-american-desire-37372408299750.jpg?v=1649666022"},{"product_id":"brush-home-care-5-minutes-nutrition-treatment-hair-mask-500g-american-desire","title":"Brush Home Care 5 Minutes Nutrition Treatment Hair Mask 500g - American Desire","description":"\u003cp\u003eThe \u003cstrong\u003eMask Brush Treatment Home Care\u003c\/strong\u003e with its exclusive formula that combines the revolutionary \u003cstrong\u003eBiotic Premium 8\u003c\/strong\u003e + \u003cstrong\u003eMurumuru Butter\u003c\/strong\u003e + \u003cstrong\u003eNoble Buriti Extract\u003c\/strong\u003e, forms a set with perfect performance for the extension of the volume reduction treatment, giving nutrition and resistance to the thread. Professional use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003eIn the shower after washing your hair with \u003cem\u003eArchitecture\u003c\/em\u003e shampoo, apply evenly, massaging from root to tip, leaving it on for 5 minutes, rinse thoroughly and finish with \u003cem\u003eArchitecture\u003c\/em\u003e Conditioner.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContains:\u003c\/strong\u003e\u003cbr\u003e-01 \u003cspan\u003eBrush Treatment Mask 500g\u003c\/span\u003e\u003c\/p\u003e","brand":"American Desire","offers":[{"title":"Default Title","offer_id":42782622318822,"sku":"american-desire-brush-hc-mask-500g","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/4422\/products\/american-desire-hair-care-brush-home-care-5-minutes-nutrition-treatment-hair-mask-500g-american-desire-37372453421286.jpg?v=1649666201"},{"product_id":"repair-mask-reducer-btx-btox-brush-hair-reducer-treatment-1kg-american-desire","title":"Repair Mask Reducer Deep Hair Mask Brush Hair Reducer Treatment 1Kg - American Desire","description":"\u003ch2\u003eAmerican Desire Deep Hair Mask\u003c\/h2\u003e\n\u003cp\u003eAmerican Desire Deep Hair Mask is a thermoactive treatment for volume reduction composed of 5 ingredients rich in vitamins and proteins that provide shine and softness, with perfect alignment of the wires.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003e1. Wash your hair and dry about 90% of the strands.\u003c\/p\u003e\n\u003cp\u003e2. Apply American Desire Deep Hair Mask to the entire length of the hair.\u003c\/p\u003e\n\u003cp\u003e3. Let it act for 20 to 25 minutes, depending on the result you want to achieve.\u003c\/p\u003e\n\u003cp\u003e4. Remove 80% of the product from the hair under running water.\u003c\/p\u003e\n\u003cp\u003e5. Dry your hair and start the brushing process.\u003c\/p\u003e\n\u003cp\u003e6. Then plank in thin strands with at least 6 repetitions on each strand.\u003c\/p\u003e\n\u003cp\u003e7. Finish as you wish.\u003c\/p\u003e\n\n\u003ch3\u003eResults with American Desire Deep Hair Mask Repair Mask Reducer\u003c\/h3\u003e\n\u003cp\u003eAmerican Desire Deep Hair Mask provides soft and treated hair, with perfect alignment and much shinier and healthier.\u003c\/p\u003e\n\n\u003ch3\u003eContains:\u003c\/h3\u003e\n\u003cp\u003e01 Deep Hair Mask Without Formaldehyde American Desire 1kg\u003c\/p\u003e","brand":"American Desire","offers":[{"title":"Default Title","offer_id":42782651056358,"sku":"american-desire-repair-mask-reducer-1kg","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/4422\/products\/american-desire-hair-straighteners-repair-mask-reducer-btx-btox-brush-hair-reducer-treatment-1kg-american-desire-37372501524710.jpg?v=1649666382"},{"product_id":"fusion-oil-brush-treatment-finisher-hair-repair-treatment-30ml-american-desire","title":"Fusion Oil Brush Treatment Finisher Hair Repair Treatment 30ml - American Desire","description":"\u003cp\u003e\u003cstrong\u003eProduct Description:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe American Desire Fusion Oil is a hair care product developed with an exclusive formula based on Noble Buriti Extract + Argan Oil and Intensive Repairing Duo Serum. This powerful combination protects your hair against everyday aggressions and acts to rebuild hair twice. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTo use, simply apply the oil on damp or dry hair and distribute over lengths and ends. There's no need to rinse it off.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's Included:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e01 American Desire Fusion Oil 30ml\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"American Desire","offers":[{"title":"Default Title","offer_id":42782656823526,"sku":"american-desire-fusion-oil-30ml","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/4422\/products\/american-desire-hair-care-fusion-oil-brush-treatment-finisher-hair-repair-treatment-30ml-american-desire-37372515352806.jpg?v=1649666562"},{"product_id":"star-smooth-treatment-glow-anti-frizz-coconut-olive-mask-500g-american-desire","title":"Star Smooth Treatment Glow Anti Frizz Coconut Olive Mask 500g - American Desire","description":"\u003cp\u003eThis product is perfect for achieving a complete recovery and nutrition of your hair. The American Desire Star Smooth Treatment Glow no Frizz 500g contains essential assets that will leave your hair looking and feeling amazing.\u003c\/p\u003e\n\u003cp\u003eTo use, simply follow these steps:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003eWash your hair with shampoo.\u003c\/li\u003e\n  \u003cli\u003eRinse your hair and dry the strands until they are 90% dry.\u003c\/li\u003e\n  \u003cli\u003eApply the product and let it sit for 20 to 25 minutes, depending on the intensity of the smoothness you want to achieve.\u003c\/li\u003e\n  \u003cli\u003eRemove 80% of the product from your hair under running water.\u003c\/li\u003e\n  \u003cli\u003ePre-dry your hair until it is 50% dry.\u003c\/li\u003e\n  \u003cli\u003eStart the brushing process and after the brush, separate your hair into 4 parts and apply the flat iron. It must be applied at least 6 repetitions on each strand.\u003c\/li\u003e\n  \u003cli\u003eFinish as you wish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eThis product contains:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e01 American Desire Star Smooth Treatment Glow no Frizz 500g\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"American Desire","offers":[{"title":"Default Title","offer_id":42782697095398,"sku":"american-desire-star-smooth-mask-500g","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/4422\/products\/american-desire-hair-care-star-smooth-treatment-glow-anti-frizz-coconut-olive-mask-500g-american-desire-37372530720998.jpg?v=1649666743"},{"product_id":"fusion-progressive-brush-formol-free-straightening-kit-2x250ml-american-desire","title":"Fusion Progressive Brush Formol Free Straightening Kit 2x250ml - American Desire","description":"\u003cp\u003e\u003cstrong\u003eClean Force American Desire shampoo\u003c\/strong\u003e has a selected formula with the best compounds and exclusive combinations that result in absolute control and malleability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReductor Nutritive American Desire\u003c\/strong\u003e is the solution for damaged, undisciplined and frizz-stricken hair. It provides the perfect smooth result, with radiant shine and complete finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAmerican Desire Fusion Brush\u003c\/strong\u003e has essential assets for your hair:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMurumuru: ideal for voluminous hair, typical of Brazilian women. They tame the strands and have an anti-frizz action. They are also indicated to treat wires damaged by the action of wind, sun, flat iron and even dye. With this, it gains hydrated and less elastic wires.\u003c\/li\u003e\n\u003cli\u003eBuriti: contains the highest amount of natural Vitamin A among all fruits and vegetables ever discovered, it is also rich in vitamin E, vitamin C and antioxidants. In addition, the oil still has natural properties of protection against ultra violet rays.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe American Desire Fusion Brush has the following benefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMoisturizer\u003c\/li\u003e\n\u003cli\u003eSunblock\u003c\/li\u003e\n\u003cli\u003ePrevention against split ends\u003c\/li\u003e\n\u003cli\u003eColor extension in dyed hair\u003c\/li\u003e\n\u003cli\u003eControls frizz\u003c\/li\u003e\n\u003cli\u003ePromotes shine\u003c\/li\u003e\n\u003cli\u003eRestores damaged hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eArgan:\u003c\/strong\u003e Argan oil has the function of giving shine, removing frizz and protecting against humidity and other external factors that can damage the hair strands.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBiotic Premium 8:\u003c\/strong\u003e Stunning combination of 8 equalized and evolved acids. The hair naturally tends to come back after a straightening process, as the bonds that have been straightened are weakened, with this returning to the natural state of the hair. Biotic Premium 8 acts to promote resistance with strength and vitality in the structure of the thread. These combinations of 8 frizz-fighting agents don't work alone. They have Murumuru, which reduces 80%, together with buriti, the straightening service, combined with Biotic Premium 8.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eFirst, diagnose the texture and resistance of the hair. Analysis before any service is important for a satisfactory result.\u003c\/li\u003e\n\u003cli\u003eApply Clean Force step 01 Shampoo to damp hair, distributing it evenly and massage gently, without rubbing the scalp.\u003c\/li\u003e\n\u003cli\u003eCarefully observe the ends of the wires and rinse. Repeat the process until you feel that the hair cuticles are already open, according to the diagnosis. Clean Force Shampoo has a selected formula with the best compounds, and exclusive combinations, resulting in absolute control and malleability.\u003c\/li\u003e\n\u003cli\u003eApply the Nutritive Fusion Brush Step 02 Treatment, starting at the nape of the neck, lock by lock, using a brush. Apply ½ cm from the root. Realign the strands along the entire length with a fine-tooth comb.\u003c\/li\u003e\n\u003cli\u003eLet it rest for a few minutes (the pause time may vary according to the desired treatment), and rinse the hair, only with water, to remove the excess of the product.\u003c\/li\u003e\n\u003cli\u003eFinish as you wish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eContains:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e01 American Desire Cleansing Shampoo 250ml\u003c\/li\u003e\n\u003cli\u003e01 American Desire Volume Reducer 250ml\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"American Desire","offers":[{"title":"Default Title","offer_id":42782703485158,"sku":"american-desire-fusion-progress-kit-2x250ml","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/4422\/products\/american-desire-hair-straighteners-fusion-progressive-brush-formol-free-straightening-kit-2x250ml-american-desire-37372542320870.jpg?v=1649666923"},{"product_id":"star-smooth-treatment-reducer-hair-anti-frizz-kit-2x250ml-american-desire","title":"Star Smooth Treatment Reducer Hair Anti Frizz Kit 2x250ml - American Desire","description":"\u003cp\u003eThe Star Smonth Deep Cleansing Shampoo removes all residue and purifies the strands, preparing your hair for the next step.\u003c\/p\u003e\n\u003cp\u003eThe Star Smoth Treatmente Reducer eliminates frizz in the first application and has essential assets for complete recovery and nutrition of the wires.\u003c\/p\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003e1. Apply the Star Smoth Deep Cleansing Shampoo to wet hair, massaging gently to obtain an abundant foam.\u003c\/p\u003e\n\u003cp\u003e2. Rinse the hair and dry the strands 90%.\u003c\/p\u003e\n\u003cp\u003e3. Apply the Star Somth Treatment Step 2 Reducer and let it act for 20 to 25 minutes, depending on the intensity of the straightening you want to achieve.\u003c\/p\u003e\n\u003cp\u003e4. Remove 80% of the product from the hair under running water, pre-dry 50%.\u003c\/p\u003e\n\u003cp\u003e5. Start the brushing process and after the brush, separate the hair into 4 parts and apply the flat iron. It must be applied at least 6 repetitions in each lock.\u003c\/p\u003e\n\u003cp\u003e6. Finish as you wish.\u003c\/p\u003e\n\u003cp\u003eContains:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e01 Deep cleansing shampoo 250ml\u003c\/li\u003e\n  \u003cli\u003e01 Nutritive Reducer 250ml\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"American Desire","offers":[{"title":"Default Title","offer_id":42782713938150,"sku":"american-desire-star-reducer-kit-2x250ml","price":27.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/4422\/products\/american-desire-hair-straighteners-star-smooth-treatment-reducer-hair-anti-frizz-kit-2x250ml-american-desire-37372562145510.jpg?v=1649667102"},{"product_id":"blond-way-reducer-smoothing-hair-platinum-treatment-kit-2x1l-american-desire","title":"Blond Way Reducer Smoothing Hair Platinum Treatment Kit 2x1L - American Desire","description":"\u003cp\u003eThe \u003cstrong\u003eStep 1 Deep Cleansing Shampoo Blond Way Smoth\u003c\/strong\u003e removes all residue and purifies the strands, preparing your hair for the next step.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eBlond Way Smoth Reducer - Step 2\u003c\/strong\u003e eliminates frizz in the first application, has essential assets for a complete recovery and nutrition of the wires.\u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply the \u003cstrong\u003eBlond Way Smoth Deep Cleansing Shampoo Step 1\u003c\/strong\u003e to wet hair, gently massaging to obtain an abundant foam, rinse the hair and dry the strands 90%.\u003c\/li\u003e\n  \u003cli\u003eApply the \u003cstrong\u003eBlond Way Somth Treatment Step 2 Reducer\u003c\/strong\u003e and let it act for 20 to 25 minutes, depending on the intensity of the smooth you want to achieve.\u003c\/li\u003e\n  \u003cli\u003eRemove 80% of the product from the hair under running water, pre-dry 50%.\u003c\/li\u003e\n  \u003cli\u003eStart the brushing process and after the brush separate the hair into 4 parts and apply the flat iron, it must be applied at least 6 repetitions in each lock.\u003c\/li\u003e\n  \u003cli\u003eFinish as you wish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eContains:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e01 Blond Way Shampoo 1L\u003c\/li\u003e\n  \u003cli\u003e01 Blond Way Reducer 1L\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"American Desire","offers":[{"title":"Default Title","offer_id":42782728519910,"sku":"american-desire-blond-way-reducer-kit-2x1","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/4422\/products\/american-desire-hair-straighteners-blond-way-reducer-smoothing-hair-platinum-treatment-kit-2x1l-american-desire-37372584001766.jpg?v=1649667283"},{"product_id":"star-smooth-treatment-volume-reducer-hair-anti-frizz-kit-2x1l-american-desire","title":"Star Smooth Treatment Volume Reducer Hair Anti Frizz Kit 2x1L - American Desire","description":"\u003cp\u003eThe Star Smonth Deep Cleansing Shampoo removes all residue and purifies the strands, preparing your hair for the next step.\u003c\/p\u003e\n\u003cp\u003eThe Star Smoth Treatmente Reducer eliminates frizz in the first application and has essential assets for complete recovery and nutrition of the wires.\u003c\/p\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003e1. Apply the Star Smoth Deep Cleansing Shampoo to wet hair, massaging gently to obtain an abundant foam.\u003c\/p\u003e\n\u003cp\u003e2. Rinse the hair and dry the strands 90%.\u003c\/p\u003e\n\u003cp\u003e3. Apply the Star Somth Treatment Step 2 Reducer and let it act for 20 to 25 minutes, depending on the intensity of the straightening you want to achieve.\u003c\/p\u003e\n\u003cp\u003e4. Remove 80% of the product from the hair under running water, pre-dry 50%.\u003c\/p\u003e\n\u003cp\u003e5. Start the brushing process and after the brush, separate the hair into 4 parts and apply the flat iron. It must be applied at least 6 repetitions in each lock.\u003c\/p\u003e\n\u003cp\u003e6. Finish as you wish.\u003c\/p\u003e\n\u003cp\u003eContains:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e01 Deep cleansing shampoo 1L\u003c\/li\u003e\n  \u003cli\u003e01 Nutritive Reducer 1L\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"American Desire","offers":[{"title":"Default Title","offer_id":42782739103974,"sku":"american-desire-star-reducer-kit-2x1","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/4422\/products\/american-desire-hair-straighteners-star-smooth-treatment-volume-reducer-hair-anti-frizz-kit-2x1l-american-desire-37372599173350.jpg?v=1649667463"},{"product_id":"blond-way-supreme-platinum-hair-treatment-ampoules-12x10ml-american-desire","title":"Blond Way Supreme Platinum Hair Treatment Ampoules 12x10ml - American Desire","description":"\u003cdiv\u003e  \u003ch2\u003ePlatinum Ampoule with High Concentration of Actives\u003c\/h2\u003e  \u003cp\u003eThis platinum ampoule is specially formulated with a high concentration of actives and nano HIG CORRECTION action, providing powerful mixtures and intensifying the correction and neutralization of color.\u003c\/p\u003e  \u003cbr\u003e  \u003cp\u003eNo two blondes are the same, which is why specialized treatment and procedure is necessary. With this platinum ampoule, you can achieve straight hair + platinum blonde or any other desired look.\u003c\/p\u003e  \u003cbr\u003e  \u003ch3\u003eHow to Use:\u003c\/h3\u003e  \u003cp\u003eSimply dose an amount of the ampoule in a bowl with the Reductor Nutritive American Desire as needed by the hair. The Blond Way ampoule can also be added to a treatment mask for added benefits.\u003c\/p\u003e  \u003cbr\u003e  \u003ch3\u003eContains:\u003c\/h3\u003e  \u003cul\u003e    \u003cli\u003e12 Blond Way American Desire Ampoules 10ml\u003c\/li\u003e  \u003c\/ul\u003e\n\u003c\/div\u003e","brand":"American Desire","offers":[{"title":"Default Title","offer_id":42782758994150,"sku":"american-desire-blond-way-amps-12x10ml","price":66.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/4422\/products\/american-desire-hair-care-blond-way-supreme-platinum-hair-treatment-ampoules-12x10ml-american-desire-37372633710822.jpg?v=1649667822"},{"product_id":"in-force-plus-resistance-leave-in-rebuilder-hair-finisher-150ml-american-desire","title":"In Force Plus Resistance Leave-in Rebuilder Hair Finisher 150ml - American Desire","description":"\u003cp\u003e\u003cstrong\u003eInForce Plus American Desire\u003c\/strong\u003e is a hair care product with innovative technology that provides 8 benefits for your hair. It offers immediate action and includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThermal protection\u003c\/li\u003e\n\u003cli\u003eFilter\u003c\/li\u003e\n\u003cli\u003eAnti Frizz Action\u003c\/li\u003e\n\u003cli\u003eHair Fiber Strengthening\u003c\/li\u003e\n\u003cli\u003eDeep Hydration\u003c\/li\u003e\n\u003cli\u003eRevitalizes and Nourishes Hair\u003c\/li\u003e\n\u003cli\u003eSoftness and Sedosity\u003c\/li\u003e\n\u003cli\u003eIntense shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn addition to these benefits, Inforce Plus American Desire also provides hydration, cauterization, and capillary reconstruction. Its formula has regenerating properties that give softness and shine to your hair. This product can replace up to 8 items in a beauty salon, making it easy and agile to use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eWash your hair with shampoo and remove excess water with a dryer for better absorption of the product.\u003c\/li\u003e\n\u003cli\u003eDivide your hair into quadrants and apply one to two applications in each quadrant.\u003c\/li\u003e\n\u003cli\u003eLet it act for 5 minutes and brush your hair.\u003c\/li\u003e\n\u003cli\u003eNext, use a plank.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eContains:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e01 In Force Plus American Desire 150ml\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"American Desire","offers":[{"title":"Default Title","offer_id":42782769709286,"sku":"american-desire-in-force-leavein-150ml","price":38.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/4422\/products\/american-desire-hair-care-in-force-plus-resistance-leave-in-rebuilder-hair-finisher-150ml-american-desire-37372666347750.jpg?v=1649668002"},{"product_id":"architecture-maintenance-home-care-post-progress-kit-2x250ml-american-desire","title":"Architecture Maintenance Home Care Post progressive Kit 2x250ml - American Desire","description":"\u003ch1\u003eAmerican Desire Post Progressive Architecture Maintenance Kit Shampoo and Conditioner\u003c\/h1\u003e\n\u003cp\u003eThe Architecture Brush Treatment Line was specially developed with an exclusive formula based on Murumuru butter, noble Buriti extract and Camelina oil.\u003c\/p\u003e\n\u003cp\u003eAmerican Desire Post Progressive Maintenance intensely hydrates the hair, leaving it with natural movement, without frizz and reduced volume, even in extreme everyday conditions.\u003c\/p\u003e\n\u003ch2\u003eHow to use:\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eWash hair with Architecture Brush Treatment Shampoo\u003c\/li\u003e\n  \u003cli\u003eTowel dry hair\u003c\/li\u003e\n  \u003cli\u003eEvenly distribute Architecture Brush Treatment Conditioner throughout hair\u003c\/li\u003e\n  \u003cli\u003eLet it act for 2 to 3 minutes\u003c\/li\u003e\n  \u003cli\u003eFinish as you wish\u003c\/li\u003e\n  \u003cli\u003eTo enhance the result, finish with a good brush\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"American Desire","offers":[{"title":"Default Title","offer_id":42782774329574,"sku":"american-desire-architecture-hc-kit-2x250ml","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/4422\/products\/american-desire-hair-care-kits-architecture-maintenance-home-care-post-progress-kit-2x250ml-american-desire-37372687384806.jpg?v=1649668184"}],"url":"https:\/\/www.thekeratinstore.com\/collections\/american-desire-1.oembed","provider":"The Keratin Store","version":"1.0","type":"link"}