{"product_id":"gloss-reducer-progressive-smoothing-treatment-1l-33-8-fl-oz-xequemate-professional","title":"Gloss Reducer Progressive Smoothing Treatment 1L \/ 33.8 fl oz - Xequemate Professional","description":"\u003ch2\u003eGloss Reducer Progressive Smoothing Treatment\u003c\/h2\u003e\u003cp\u003eA professional-grade smoothing treatment formulated with a blend of amino acids that work directly on the hair fiber, realigning the strands and keeping them straight for longer. Enriched with hydrolyzed keratin to protect the hair, fill in damaged areas, and help restore strength where it has been lost.\u003c\/p\u003e\u003ch3\u003eWhy you will love it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAligns and smooths the hair fiber for a long-lasting sleek finish\u003c\/li\u003e\n\u003cli\u003eHydrolyzed keratin helps repair and strengthen damaged strands\u003c\/li\u003e\n\u003cli\u003eRich in Vitamin A to support healthy-looking hair\u003c\/li\u003e\n\u003cli\u003eVitamin B complex helps reinforce the hair\u003c\/li\u003e\n\u003cli\u003eVitamin E to nourish and hydrate\u003c\/li\u003e\n\u003cli\u003eCoconut oil for softness, shine, and natural movement\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFor professional use only. Must be applied by a qualified hairstylist.\u003c\/li\u003e\n\u003cli\u003eWash the hair 2-3 times with a deep cleansing shampoo and towel-dry.\u003c\/li\u003e\n\u003cli\u003eApply the product strand by strand, leaving a small distance from the scalp.\u003c\/li\u003e\n\u003cli\u003eLet it process according to hair type, then rinse, blow-dry, and seal with a flat iron.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVolume: 1L \/ 33.8 fl oz\u003c\/li\u003e\n\u003cli\u003eBrand: Xequemate Professional\u003c\/li\u003e\n\u003cli\u003eCountry of origin: Brazil\u003c\/li\u003e\n\u003cli\u003eFormulated for professional salon use\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Xequemate Professional","offers":[{"title":"Default Title","offer_id":47649510195430,"sku":"XEQUEMATE-GLOSS-RED-1L","price":150.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/4422\/files\/gloss.jpg?v=1778524131","url":"https:\/\/www.thekeratinstore.com\/products\/gloss-reducer-progressive-smoothing-treatment-1l-33-8-fl-oz-xequemate-professional","provider":"The Keratin Store","version":"1.0","type":"link"}