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We wanted to share a brief update about recent import changes that are affecting all international shipments to the US — including ours.

The US government recently applied new tariffs specifically to products coming from Brazil, which increased the import cost for many Brazilian goods, including cosmetics. At the same time, the US ended the de minimis rule, which used to allow packages under $800 to enter without duties. Now, orders from any country can be taxed, and customs has also made some classification errors that caused unexpected charges or delays for a few customers.

We’re handling everything as smoothly as possible. Our team is analyzing each order individually, declaring invoices in the most favorable and accurate way, and helping each customer find the best solution if any issue appears. We’re also keeping a close watch on political updates and will communicate any changes as soon as they happen.

The good news is that we currently have a large inventory already in the US of our best sellers — Tanino Blend, Sorali, Naturelle, and others — so many orders are shipping quickly with no customs impact.

If you have any questions about your order, duties, or delays, we’re here to help. Thank you so much for your patience and trust 💛

Warmly,

The Keratin Store Team

The Keratin Store

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Trivitt Leave-in Moisturizing Keratin Cream Finisher 200ml - Itallian Hair Tech

Trivitt Leave-in Moisturizing Keratin Cream Finisher 200ml - Itallian Hair Tech

Itallian Hair Tech Trivitt Leave-in Moisturizing Keratin Cream Finisher 200ml - Itallian Hair Tech

Sale price$27.50

Easy Brushing Solar Filter Keratin Hair Fluid Trivitt 300ml - Itallian Hair Tech

Itallian Hair Tech Easy Brushing Solar Filter Keratin Hair Fluid Trivitt 300ml - Itallian Hair Tech

Sale price$27.50

Split End Sealer Trivitt Repairer Sunscreen Protect 30ml - Itallian Hair Tech

Itallian Hair Tech Split End Sealer Trivitt Repairer Sunscreen Protect 30ml - Itallian Hair Tech

Sale price$30.00

Thermal Protection Innovator Remineralizing Hair Serum 90ml - Itallian Hair Tech

Itallian Hair Tech Thermal Protection Innovator Remineralizing Hair Serum 90ml - Itallian Hair Tech

Sale price$49.50

Condition Hydration Remineralizing Pistachio Oil Mask 1Kg - Itallian Hair Tech

Itallian Hair Tech Condition Hydration Remineralizing Pistachio Oil Mask 1Kg - Itallian Hair Tech

Sale price$66.00

Professional Innovator Guanidine Activator Strong 100ml - Itallian Hair Tech

Itallian Hair Tech Professional Innovator Guanidine Activator Strong 100ml - Itallian Hair Tech

Sale price$22.00

Discoloration OX 40 Vol. Oxidant Stabilized Emusion 1L - Itallian Hair Tech

Itallian Hair Tech Discoloration OX 40 Vol. Oxidant Stabilized Emusion 1L - Itallian Hair Tech

Sale price$27.50

Discoloration OX 30 Vol. Oxidant Stabilized Emusion 1L - Itallian Hair Tech

Itallian Hair Tech Discoloration OX 30 Vol. Oxidant Stabilized Emusion 1L - Itallian Hair Tech

Sale price$27.50

Encorpa Hair Fullness Treatment Finisher Fluid Thickener Hair 120ml - Haskell

Haskell Hair Finisher Encorpa Hair Fullness Treatment Finisher Fluid Thickener Hair 120ml - Haskell

Haskell Encorpa Hair Fullness Treatment Finisher Fluid Thickener Hair 120ml - Haskell

Sale price$29.00

Forever Liss Brazilian Keratin Treatment Cassava Jaborandi Deep Hair Recovery Shampoo Power Life 300ml - Forever Liss

Forever Liss Brazilian Keratin Treatment Cassava Jaborandi Deep Hair Recovery Shampoo Power Life 300ml - Forever Liss

Forever Liss Cassava Jaborandi Deep Hair Recovery Shampoo Power Life 300ml - Forever Liss

Sale price$15.00

Forever Liss Brazilian Keratin Treatment Dark Tones Activator Toning Hair Shampoo Intensive Black 300ml - Forever Liss

Forever Liss Brazilian Keratin Treatment Dark Tones Activator Toning Hair Shampoo Intensive Black 300ml - Forever Liss

Forever Liss Dark Tones Activator Toning Hair Shampoo Intensive Black 300ml - Forever Liss

Sale price$15.00

Do-ha Brazilian Keratin Treatment Professional Repair Therapy Xtreme Leave-in Biphasic Refurbisher 210ml - Do-ha

Professional Repair Therapy Xtreme Leave-in Biphasic Refurbisher 250ml - Do-ha

Do-ha Professional Repair Therapy Xtreme Leave-in Biphasic Refurbisher 250ml - Do-ha

Sale price$44.77

Nanovin A Minoxidim Hair Growth Anti Fall Woman Shampoo 250ml - Nanovin

Nanovin Nanovin A Minoxidim Hair Growth Anti Fall Woman Shampoo 250ml - Nanovin

Sale price$33.00

Sold out

Home Care Treatment Argan Ojon and Smooth Effect Maintenance 2x250ml - Richée

Richée Home Care Treatment Argan Ojon and Smooth Effect Maintenance 2x250ml - Richée

Sale price$27.50

Richée Brazilian Keratin Treatment Thermo Activated Mass Replenisher Soul Blond Hair Treatment Mask 300g - Richée

Richée Brazilian Keratin Treatment Thermo Activated Mass Replenisher Soul Blond Hair Treatment Mask 300g - Richée

Richée Thermo Activated Mass Replenisher Soul Blond Hair Treatment Mask 300g - Richée

Sale price$27.00

Save $10.00

Richée Professional | Bioplástica Capilar | Hair Alignment Without Damages To The Hair Fiber | (2x) 300 ml / 10.14 fl.oz

Richée Richée Professional | Bioplástica Capilar | Hair Alignment Without Damages To The Hair Fiber | (2x) 300 ml / 10.14 fl.oz

Sale price$39.50 Regular price$49.50

Paiolla Brazilian Keratin Treatment Cleans Harmonizes Detox Biotin & Collagen Wire Preparer Shampoo 1L - Paiolla

Cleans Harmonizes Detox Biotin & Collagen Wire Preparer Shampoo 1L - Paiolla

Paiolla Cleans Harmonizes Detox Biotin & Collagen Wire Preparer Shampoo 1L - Paiolla

Sale price$54.00

Professional Ultra Intense Shine Varnish Bath Concentrated Mask 250g - Keratinex

Keratinex Professional Ultra Intense Shine Varnish Bath Concentrated Mask 250g - Keratinex

Sale price$19.31

Keratinex Hair Mask Professional Ultra Intense Shine Varnish Bath Concentrated Mask 1Kg - Keratinex

Keratinex Hair Mask Professional Ultra Intense Shine Varnish Bath Concentrated Mask 1Kg - Keratinex

Keratinex Professional Ultra Intense Shine Varnish Bath Concentrated Mask 1Kg - Keratinex

Sale price$25.74

Save $61.75

Professional Keratin Hair Treatment Anti Rubber Kit 5 Products - Magic Color

Magic Color Professional Keratin Hair Treatment Anti Rubber Kit 5 Products - Magic Color

Sale price$143.00 Regular price$204.75

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Salon Line Home Care Professional Keratin Maintenance Kit Aloe Vera Babosa 3 Products - Salon Line

Salon Line Home Care Professional Keratin Maintenance Kit Aloe Vera Babosa 3 Products - Salon Line

Salon Line Salon Line Professional Keratin Maintenance Kit Aloe Vera Babosa 3 Products

Sale price$50.00

Salon Line Home Care Salon Line Professional Home Care Treatment Kit SOS Coconut Curls 3 Products

Salon Line Professional Home Care Treatment Kit SOS Coconut Curls 3 Products

Salon Line Salon Line Professional Home Care Treatment Kit SOS Coconut Curls 3 Products

Sale price$49.50

Home Care Maintenance Pink Gold Pearl Bath Hair Treatment Kit 2x300 - Natureza

Natureza Cosmetics Home Care Maintenance Pink Gold Pearl Bath Hair Treatment Kit 2x300 - Natureza

Sale price$32.18

Natureza Cosmetics Brazilian Keratin Treatment Brazilian Color Dust Free Green Organic Hair Bleaching Powder 500g - Natureza

Brazilian Color Dust Free Green Organic Hair Bleaching Powder 500g - Natureza

Natureza Cosmetics Brazilian Color Dust Free Green Organic Hair Bleaching Powder 500g - Natureza

Sale price$44.00

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About The Keratin Store

Our Keratin Treatments and expertise empower hair professionals worldwide. Founded in 2015, we offer high-quality hair products with excellent customer service and fast delivery from multiple global locations. Let us help you create beautiful, healthy hair with the products and knowledge you need to succeed.

The Keratin Store LLC
San Diego, 92109
California - USA

The Keratin Store

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