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Everything you need to know about W.ONE Nano Protein Floractive.

W. One Floractive Nano Protein, Progressive Hair Straightening.

The revolutionary W.One is good for 3 main reasons: Saves time because you don’t need to wash the hair first, it’s free of FORMALDEHYDE and the third is that you can buy it at The Keratin Store! :)

Time is money! Specially in busy salons. Straightening hairs can take too long and get you busy all day. Besides that, anti-residue shampoos, used in the first procedure to open the cuticle of the wire, leaves the hair very dry hair and difficult to comb.

Floractive decided to change that with W.One. Launched in Brazil about a year ago, the product is starting to get famous all over the world. Floractive W.One is a respectful product because it DOES NOT USES FORMALDEHYDE and you get the same results as the most famous straighteners around. It’s a relative new but very innovative brand.

The main active ingredientes are: Sericin (silk protein), Lactic Acid (milk), Ascorbic acid (vitamin c), Argan Oil and Shea Butter.

Ingredients - Click to check every component details:
Acrylates Copolymer, Alanine, Aminopropyl Phenyl Trimethicone, Arginine, Aspartic Acid, Cetearryl alcohol, Citric acid, Disodium EDTA, Glycine, Histidine, Hydrolysed Collagen, Hydrolyzed Keratin, Hydrolyzed wheat protein, Isoleucine, Methylchloroisothiaiolzone (And) Methylisothiazolinone, Morus Nigra Fruit Extract, Parfum, Pca, Phenylalanine, Proline, Serine, Sodium, Lactate, Sodium Pca, Aqua.



Step by Step - Easy application and 3 times faster than the other progressive. 

  • 1. No need to wash their hair.
  • 2. Apply W.One with a brush in every section and leave it for 45 minutes or more, depending on the hair.
  • 3. Wash the hair, not everything, just to remove excess of product.
  • 4. Dry 90% and straighten with flat-iron for 15 times every section at 210-230 degrees. 
Note: Apply the Argan Oil on the tips of blond hair before straighten to give strength to the hair. Hair dyed blonde or red should be rinsed 50% and straighten with an average temperature of 180 degrees.



Frequente asked questions

    1. If the product is natural why do I have to use gloves and not touch the scalp? 
      Because the pH of the product is 1.5 and our skin pH is 7. So if you have an injury, it can cause stinging points, but the product DOES NOT burn eyes during the process.

    2. It is compatible with other chemicals?
      The product is compatible with other chemical, but a Hair Analysis must be made in order to use the flat-iron in the proper temperature. We recommend the use of Argan Oil before and after when applying the treatment in very sensitive hairs. 

    3. Relaxation is necessary?
      No need of hair relaxation treatment, because the product reduces up to 100% of the volume without having to relax.

    4. How long do I need to wait before applying a relaxation again? 
      60 days minimum and strictly observe the hair test because the action of relaxation is accelerated. In some cases, you need to relaxation in 4 sections. (Part of back of the head after the front) .In all damaged hairs we recommend the use of a
  1. Argan Oil, it’s very good in the healing process. 

  2. What should I do if I have doubt in applying the product?
    If in doubt, you should apply only in a lock, to check the result and wait a few days before applying it throughout the hair. We also strongly recommend that all our products are applied by a professional.

  3. The product causes change in color?
    For colored hair, there may be color change. Most evident in the red hair. To minimize this color change, the professional should use low temperature on the board or give a pre rinse the hair before drying and straighten.

  4. What to do with colouring? 
    Make the brush before and colouring after finishing the whole process, including rinsing. Depending on the volume, take a 3-4 days break.

  5. If the customer wants to make lights?
    Do it before the procedure. 

  6. How can we make it last longer?
    Moisturise your hair at least once a week.

  7. What is the time of durability?
    Depending on the way it was done and hair maintenance, can last from 90 to 120 days.

  8. Can it be done in pregnant women?
    We guide the pregnant woman get medical approval before making the volume reduction process, whether he have no allergy to lactic acid (lactose) or any component of the formula. 

  9. After straightening the hair, can I dispense the customer without washing the hair?
    You can, but advice the client to wash the hair after 12 hours. i.e "Don’t wash until the next day."

  10. If the hair was not smooth in the first application, I can apply relaxation after the progressive? 
    No, if the hair was not smooth, it’s because you should have left the W.One Floractive longer in the hair. Re-apply the product, leave more time and follow the step by step again. The relaxation should be done at least 60 days after, and strictly observing the strand test.

  11. Can I apply the product on hair with henna? 
    In tests it has been found to be compatible, however, for security reasons, to apply the product indicated a wick and wait 10 to 15 days before performing the process. Depending on the hair condition and time of henna, we indicate demineralisation and hydration before applying the treatment.


Click here to check our great prices in the W.One.

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Alixi - November 28, 2019

Hello Changr this product the hair
Structure?? Can i you another oil??
Greeting alixi

ALONZO 🏹 HAIRDRESSING - October 17, 2019

I’m interested in your video animation for my business. Can I send you my business logo so that you can add it to the video animation along next to the floractiva? I would like to send you information translated into English step by step please.

Liezel - November 26, 2018

Hi there hope you are well i am from south africa..
I have buyted a product by your guys at the professional beauty in joburg.. Just wanted to find out if there is somebody in the area for a rep so a can buy some products..
Will appreciate to hear back from you guys..
Kind regards

Intissar - October 16, 2018

How I can buy one bottle and you send it to Finland or there’s any shop here where I can get it ??

MelaniT - July 17, 2018

123___Everything you need to know about W.ONE Nano Protein Floractive. | The Keratin Store___123___

Samia - July 13, 2018

I want ask which one is best for curly African hair the revolution or progressive

raja - June 18, 2018

Where to get the product in Qatar

Micheal Aron - April 19, 2018


Warm greeting from cools island.My name is Micheal Aron,i am willing to make some purchase of some items

in your company,before we procedd,can you answer the question below.

1,Do you have POS machine to charge credit cards

2,Do you accept mater and visa card payment mode

3.Do you accept private pick up by our forwarder

4Can you send me your price sheet,website or catalog

Kindly email me if all this is possibleto ship to cooks islands


Micheal Aron


17/19 Paramount Roadsuite 34

P.O Box 3671

ClarkesBuilding Parekuta


Cook island


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