The Keratin Blog
W. One Floractive Nano Protein, Progressive Hair Straightening.
The revolutionary W.One is good for 3 main reasons: Saves time because you don’t need to wash the hair first, it’s free of FORMALDEHYDE and the third is that you can buy it at The Keratin Store! :)
Time is money! Specially in busy salons. Straightening hairs can take too long and get you busy all day. Besides that, anti-residue shampoos, used in the first procedure to open the cuticle of the wire, leaves the hair very dry hair and difficult to comb.
Floractive decided to change that with W.One. Launched in Brazil about a year ago, the product is starting to get famous all over the world. Floractive W.One is a respectful product because it DOES NOT USES FORMALDEHYDE and you get the same results as the most famous straighteners around. It’s a relative new but very innovative brand.
The main active ingredientes are: Sericin (silk protein), Lactic Acid (milk), Ascorbic acid (vitamin c), Argan Oil and Shea Butter.
Ingredients - Click to check every component details:
Acrylates Copolymer, Alanine, Aminopropyl Phenyl Trimethicone, Arginine, Aspartic Acid, Cetearryl alcohol, Citric acid, Disodium EDTA, Glycine, Histidine, Hydrolysed Collagen, Hydrolyzed Keratin, Hydrolyzed wheat protein, Isoleucine, Methylchloroisothiaiolzone (And) Methylisothiazolinone, Morus Nigra Fruit Extract, Parfum, Pca, Phenylalanine, Proline, Serine, Sodium, Lactate, Sodium Pca, Aqua.