• Can I go to the beach or pool after a keratin treatment is applied?

    0 comments / Posted on by Admin The Keratin Store

    "Can I go to the beach or pool after a keratin treatment is applied?"

    Yes and I think you should go and have fun! :)

    But... don't go in the very first day. Wait a weekend and you would be ok.

    Also be aware that the treatment can be slightly washed away every time you expose your hair to chlorine and salt. In those circumstances, it's recommended that you use a Leave-In to protect your hair. On the beach, you should always wash your hair with fresh water after a sea bath. 

    Good to remember: Using After Treatments home care, you will prolong the treatment. Check our current selection of Home Care: 


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  • Everything you need to know about W.ONE Nano Protein Floractive.

    23 comments / Posted on by Gustavo Mesquita

    W. One Floractive Nano Protein, Progressive Hair Straightening.

    The revolutionary W.One is good for 3 main reasons: Saves time because you don’t need to wash the hair first, it’s free of FORMALDEHYDE and the third is that you can buy it at The Keratin Store! :)

    Time is money! Specially in busy salons. Straightening hairs can take too long and get you busy all day. Besides that, anti-residue shampoos, used in the first procedure to open the cuticle of the wire, leaves the hair very dry hair and difficult to comb.

    Floractive decided to change that with W.One. Launched in Brazil about a year ago, the product is starting to get famous all over the world. Floractive W.One is a respectful product because it DOES NOT USES FORMALDEHYDE and you get the same results as the most famous straighteners around. It’s a relative new but very innovative brand.

    The main active ingredientes are: Sericin (silk protein), Lactic Acid (milk), Ascorbic acid (vitamin c), Argan Oil and Shea Butter.

    Ingredients - Click to check every component details:
    Acrylates Copolymer, Alanine, Aminopropyl Phenyl Trimethicone, Arginine, Aspartic Acid, Cetearryl alcohol, Citric acid, Disodium EDTA, Glycine, Histidine, Hydrolysed Collagen, Hydrolyzed Keratin, Hydrolyzed wheat protein, Isoleucine, Methylchloroisothiaiolzone (And) Methylisothiazolinone, Morus Nigra Fruit Extract, Parfum, Pca, Phenylalanine, Proline, Serine, Sodium, Lactate, Sodium Pca, Aqua.