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We wanted to share a brief update about recent import changes that are affecting all international shipments to the US — including ours.

The US government recently applied new tariffs specifically to products coming from Brazil, which increased the import cost for many Brazilian goods, including cosmetics. At the same time, the US ended the de minimis rule, which used to allow packages under $800 to enter without duties. Now, orders from any country can be taxed, and customs has also made some classification errors that caused unexpected charges or delays for a few customers.

We’re handling everything as smoothly as possible. Our team is analyzing each order individually, declaring invoices in the most favorable and accurate way, and helping each customer find the best solution if any issue appears. We’re also keeping a close watch on political updates and will communicate any changes as soon as they happen.

The good news is that we currently have a large inventory already in the US of our best sellers — Tanino Blend, Sorali, Naturelle, and others — so many orders are shipping quickly with no customs impact.

If you have any questions about your order, duties, or delays, we’re here to help. Thank you so much for your patience and trust 💛

Warmly,

The Keratin Store Team

The Keratin Store

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American Desire Hair Straighteners Blond Way Reducer Smoothing Hair Platinum Treatment Kit 2x1L - American Desire

American Desire Blond Way Reducer Smoothing Hair Platinum Treatment Kit 2x1L - American Desire

Sale price$99.00

American Desire Hair Straighteners Star Smooth Treatment Reducer Hair Anti Frizz Kit 2x250ml - American Desire

American Desire Star Smooth Treatment Reducer Hair Anti Frizz Kit 2x250ml - American Desire

Sale price$27.50

American Desire Hair Straighteners Fusion Progressive Brush Formol Free Straightening Kit 2x250ml - American Desire

American Desire Fusion Progressive Brush Formol Free Straightening Kit 2x250ml - American Desire

Sale price$55.00

American Desire Hair Care Star Smooth Treatment Glow Anti Frizz Coconut Olive Mask 500g - American Desire

American Desire Star Smooth Treatment Glow Anti Frizz Coconut Olive Mask 500g - American Desire

Sale price$22.00

American Desire Hair Straighteners Fusion Progressive Brush Formol Free Straightening Kit 2x500ml - American Desire

American Desire Fusion Progressive Brush Formol Free Straightening Kit 2x500ml - American Desire

Sale price$99.00

Amend Hair Care Intensive Reconstruction Hair Booster Treatment Beleza na Bolsa Mask 90g - Amend

Amend Intensive Reconstruction Hair Booster Treatment Beleza na Bolsa Mask 90g - Amend

Sale price$22.00

Agilise Professional Hair Straighteners Unika Green Gel Anti Frizz Volume Reducer Straightening 1L - Agilise Professional

Agilise Professional Agilise Professional Unika Green Gel 1 Litre / 32.8 Fl Oz

Sale price$150.00

Alise Hair Hair Care Carbo System Progressive Brush Carbocysteine Hair Straightening 1L - Alise Hair

Alise Hair Carbo System Progressive Brush Carbocysteine Hair Straightening 1L - Alise Hair

Sale price$165.00

Agilise Professional Hair Care Unika Smooth Blow Ojon Coconut Oil Hair Treatment 250ml - Agilise Professional

Agilise Professional Agilise Professional Unika Smooth Blow 250ml / 8.45 Fl Oz

Sale price$70.00

Embelleze Hair Care Kits Vitay Noveux Liso de Cinema Smooth Biotin Panthenol Hair Kit 2x300ml - Embelleze

Embelleze Vitay Noveux Liso de Cinema Smooth Biotin Panthenol Hair Kit 2x300ml - Embelleze

Sale price$22.00

Maria Escandalosa Hair Care Cauter Restore Hair Cauterization Instant Reconstruction 500g - Maria Escandalosa

Maria Escandalosa Cauter Restore Hair Cauterization Instant Reconstruction 500g - Maria Escandalosa

Sale price$22.00

MadameLis Home Care Set Zero Formol Free Progressive Brush Straightener Treatment Kit 2x1L - Madamelis

MadameLis Hair Straighteners Zero Formol Free Progressive Brush Straightener Treatment Kit 2x1L - Madamelis

MadameLis Zero Formol Free Progressive Brush Straightener Treatment Kit 2x1L - Madamelis

Sale price$95.00

Itallian Hair Tech Hair Care Kits Bioplasty Nourishing Chantilly Vanilla Progressive Kit 2x500ml - Itallian Hair Tech

Itallian Hair Tech Bioplasty Nourishing Chantilly Vanilla Progressive Kit 2x500ml - Itallian Hair Tech

Sale price$143.00

Itallian Hair Tech Hair Straighteners Chantilly Bioplasty Nourishing Progressive Straightening 1L - Itallian Hair Tech

Itallian Hair Tech Chantilly Bioplasty Nourishing Progressive Straightening 1L - Itallian Hair Tech

Sale price$110.00

Magic Color Hair Care Kits Superpoderosas Hair Schedule Treatment Daily Masks Kit 3x250ml - Magic Color

Magic Color Superpoderosas Hair Schedule Treatment Daily Masks Kit 3x250ml - Magic Color

Sale price$33.00

Lowell Step 2 Only Bioplasty Step 2 Only - Lowell

Lowell Bioplasty Step 2 Only - Lowell

Sale price$192.50

Honma Tokyo Step 2 Only PlastBixyplastia Honma Tokyo

Honma Tokyo Step 2 Only PlastBixyplastia Honma Tokyo

Honma Tokyo PlastBixyplastia Honma Tokyo

Sale price$286.00

Eternity Liss Step 2 Only Ultra Step 2 Only - Eternity Liss

Eternity Liss Ultra Step 2 Only - Eternity Liss

Sale price$135.14

Save $34.15

Eternity Liss Step 2 Only Cacau Shine Step 2 Only - Eternity Liss

Eternity Liss Cacau Shine Step 2 Only - Eternity Liss

Sale price$77.00 Regular price$111.15

Eternity Liss Step 2 Only Perola Pearl Step 2 Only - Eternity Liss

Eternity Liss Perola Pearl Step 2 Only - Eternity Liss

Sale price$108.90

Forever Liss Hair Care MeAliza Hair Smoothing Moisturizing Enhancer Treatment Mask 1kg - Forever Liss

Forever Liss MeAliza Hair Smoothing Moisturizing Enhancer Treatment Mask 1kg - Forever Liss

Sale price$21.00

Uberliss Brazilian Keratin Treatment Smooth Effect Carbocysteine Progressive Brush Pre Liss Shampoo 500ml - Uberliss

Avlon Uberliss Smooth Effect Carbocysteine Hair Brush Pre Liss Shampoo 500ml - Avlon

Sale price$57.92

Forty Liss Brazilian Keratin Treatment Eco Farming Complex Argan Therapy Macadamia Moroccan Kit 2x1 - Forty Liss

Forty Liss Eco Farming Complex Argan Therapy Macadamia Moroccan Kit 2x1 - Forty Liss

Sale price$33.00

Forty Liss Home Care Set 3D Progressive Brush Realignment Power Semi Definitive Kit 2x1 - Forty Liss

Forty Liss Brazilian Keratin Treatment 3D Progressive Brush Realignment Power Semi Definitive Kit 2x1 - Forty Liss

Forty Liss 3D Progressive Brush Realignment Power Semi Definitive Kit 2x1 - Forty Liss

Sale price$79.00

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About The Keratin Store

Our Keratin Treatments and expertise empower hair professionals worldwide. Founded in 2015, we offer high-quality hair products with excellent customer service and fast delivery from multiple global locations. Let us help you create beautiful, healthy hair with the products and knowledge you need to succeed.

The Keratin Store LLC
San Diego, 92109
California - USA

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