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We wanted to share a brief update about recent import changes that are affecting all international shipments to the US — including ours.

The US government recently applied new tariffs specifically to products coming from Brazil, which increased the import cost for many Brazilian goods, including cosmetics. At the same time, the US ended the de minimis rule, which used to allow packages under $800 to enter without duties. Now, orders from any country can be taxed, and customs has also made some classification errors that caused unexpected charges or delays for a few customers.

We’re handling everything as smoothly as possible. Our team is analyzing each order individually, declaring invoices in the most favorable and accurate way, and helping each customer find the best solution if any issue appears. We’re also keeping a close watch on political updates and will communicate any changes as soon as they happen.

The good news is that we currently have a large inventory already in the US of our best sellers — Tanino Blend, Sorali, Naturelle, and others — so many orders are shipping quickly with no customs impact.

If you have any questions about your order, duties, or delays, we’re here to help. Thank you so much for your patience and trust 💛

Warmly,

The Keratin Store Team

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Rubelita Brazilian Keratin Treatment ATH One Step Blond Smoothing Moisturizing Organic Progressive 300ml - Rubelita

Rubelita ATH One Step Blond Smoothing Moisturizing Organic Progressive 300ml - Rubelita

Sale price$45.00

Rubelita Brazilian Keratin Treatment ATH Organic One Step Progressive + Anti Residue Shampoo Kit 2 Itens - Rubelita

Rubelita Brazilian Keratin Treatment ATH Organic One Step Progressive + Anti Residue Shampoo Kit 2 Itens - Rubelita

Rubelita ATH Organic One Step Progressive + Anti Residue Shampoo Kit 2 Itens - Rubelita

Sale price$119.00

Heart Osil Brazilian Keratin Treatment Extrato de Café Coffee Argan Oil Progressive Treatment Kit 2x1 - Heart Osil

Heart Osil Extrato de Café Coffee Argan Oil Progressive Treatment Kit 2x1 - Heart Osil

Sale price$38.50

Heart Osil Home Care Smooth Treatment Post Progressive Ojon Oil Hair Treatment Kit 2x1 - Heart Osil

Heart Osil Smooth Treatment Post Progressive Ojon Oil Hair Treatment Kit 2x1 - Heart Osil

Sale price$38.50

Heart Osil Brazilian Keratin Treatment Ojon Volume Reducer Progressive Amino Acids Treatment Kit 2x1L - Heart Osil

Heart Osil Ojon Volume Reducer Progressive Amino Acids Treatment Kit 2x1L - Heart Osil

Sale price$44.00

Luminous Hair Brazilian Keratin Treatment Moroccan Argan Macadamia Ojon Hair Plastic Progressive 4 Itens - Luminous Hair

Luminous Hair Moroccan Argan Macadamia Ojon Hair Plastic Progressive 4 Itens - Luminous Hair

Sale price$44.00

Save $11.01

ProSalon Brazilian Keratin Treatment Protein Smoothing Blond Toning Let Me Be Progressive Mask 500ml - ProSalon

ProSalon Protein Smoothing Blond Toning Let Me Be Progressive Mask 500ml - ProSalon

Sale price$68.99 Regular price$80.00

Elieti Vacari Home Care Hydrolyzed Collagen Helioxyne SOS Post Progressive Kit 3x300 - Elieti Vacari

Elieti Vacari Hydrolyzed Collagen Helioxyne SOS Post Progressive Kit 3x300 - Elieti Vacari

Sale price$27.50

Sold out

Elieti Vacari Brazilian Keratin Treatment Biotin B7 Sericin Supreme Evolution Retexturizer Progressive 1L - Elieti Vacari

Elieti Vacari Biotin B7 Sericin Supreme Evolution Retexturizer Progressive 1L - Elieti Vacari

Sale price$94.00

Elieti Vacari Brazilian Keratin Treatment Retexturizer Cotton Silk Discipline Volume Reduction Progressive 1L - Elieti Vacari

Elieti Vacari Retexturizer Cotton Silk Discipline Volume Reduction Progressive 1L - Elieti Vacari

Sale price$98.00

Groove Brazilian Keratin Treatment Organic Bioplasty Progressive Brazilian Blowout Hair Alignment 1000ml - Groove

Groove Organic Bioplasty Progressive Brazilian Blowout Hair Alignment 1000ml - Groove

Sale price$129.00

Groove Brazilian Keratin Treatment Organic Bioplasty Progressive Brazilian Blowout Hair Alignment 120ml - Groove

Groove Organic Bioplasty Progressive Brazilian Blowout Hair Alignment 120ml - Groove

Sale price$27.50

Professional Veganliss Vegan Single Step Volume Reducer Progressive 1L - Kaedo

Professional Veganliss Vegan Single Step Volume Reducer Progressive 1L - Kaedo

Kaedo Professional Veganliss Vegan Single Step Volume Reducer Progressive 1L - Kaedo

Sale price$110.00

Kaedo Brazilian Keratin Treatment Veganliss Blond Vegan Volume Reducer Single Step Hair Progressive 1L - Kaedo

Kaedo Veganliss Blond Vegan Volume Reducer Single Step Hair Progressive 1L - Kaedo

Sale price$38.50

Lunix Home Care Set Marine Plus Sealing Intensive Smoothing Progressive 1lL - Lunix

Lunix Marine Plus Sealing Intensive Smoothing Progressive 1lL - Lunix

Sale price$110.00

Lunix Brazilian Keratin Treatment Reconstructor Natura Volume Reductor Matize One Step Progressive 1L - Lunix

Lunix Reconstructor Natura Volume Reductor Matize One Step Progressive 1L - Lunix

Sale price$141.57

Sun Gold Brazilian Keratin Brazilian Banana Extract Smoothing Softness Progressive Treatment 800g - Sun Gold

Sun Gold Brazilian Keratin Treatment Brazilian Banana Extract Smoothing Softness Progressive Treatment 1L - Sun Gold

Sun Gold Brazilian Banana Extract Smoothing Softness Progressive Treatment 800g - Sun Gold

Sale price$33.00

Soul Care Brazilian Keratin Treatment Organic Premium Progressive Brush Argan Oil Hair Reductor Kit 2x1L - Soul Care

Soul Care Organic Premium Progressive Brush Argan Oil Hair Reductor Kit 2x1L - Soul Care

Sale price$38.61

Soul Care Brazilian Keratin Treatment Indian Progressive Coconut Oil Hair Plastic Keratin Treatment Kit 2x1L - Soul Care

Soul Care Indian Progressive Coconut Oil Hair Plastic Keratin Treatment Kit 2x1L - Soul Care

Sale price$60.50

Sold out

Tridium Brazilian Keratin Treatment Palladium Frizz Reduction Progressive Brush Alignment Treatment 2x1L - Tridium

Tridium Brazilian Keratin Treatment Palladium Frizz Reduction Progressive Brush Alignment Treatment 2x1L - Tridium

Tridium Palladium Frizz Reduction Progressive Brush Alignment Treatment 2x1L - Tridium

Sale price$55.00

Ony Liss Brazilian Keratin Treatment Anti Frizz Brazilian Blowout Thermoactive Reductor Progressive 2x1L - Ony Liss

Ony Liss Anti Frizz Brazilian Blowout Thermoactive Reductor Progressive 2x1L - Ony Liss

Sale price$83.66

Sold out

Ecosmetics Brazilian Keratin Treatment Smooth Experience Shower Amino Acid Complex Progressive 200ml - Ecosmetics

Ecosmetics Smooth Experience Shower Amino Acid Complex Progressive 200ml - Ecosmetics

Sale price$122.27

Lyvihee Brazilian Keratin Treatment Argan Liss Keratin Smoothing Brazilian Blowout Progressive Mask 300ml - Lyvihee

Lyvihee Argan Liss Keratin Smoothing Brazilian Blowout Progressive Mask 300ml - Lyvihee

Sale price$45.05

Lyvihee Brazilian Keratin Treatment Argan Liss Keratin Smoothing Brazilian Blowout Progressive Mask 1L - Lyvihee

Lyvihee Argan Liss Keratin Smoothing Brazilian Blowout Progressive Mask 1L - Lyvihee

Sale price$90.09

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About The Keratin Store

Our Keratin Treatments and expertise empower hair professionals worldwide. Founded in 2015, we offer high-quality hair products with excellent customer service and fast delivery from multiple global locations. Let us help you create beautiful, healthy hair with the products and knowledge you need to succeed.

The Keratin Store LLC
San Diego, 92109
California - USA

The Keratin Store

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