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We wanted to share a brief update about recent import changes that are affecting all international shipments to the US — including ours.

The US government recently applied new tariffs specifically to products coming from Brazil, which increased the import cost for many Brazilian goods, including cosmetics. At the same time, the US ended the de minimis rule, which used to allow packages under $800 to enter without duties. Now, orders from any country can be taxed, and customs has also made some classification errors that caused unexpected charges or delays for a few customers.

We’re handling everything as smoothly as possible. Our team is analyzing each order individually, declaring invoices in the most favorable and accurate way, and helping each customer find the best solution if any issue appears. We’re also keeping a close watch on political updates and will communicate any changes as soon as they happen.

The good news is that we currently have a large inventory already in the US of our best sellers — Tanino Blend, Sorali, Naturelle, and others — so many orders are shipping quickly with no customs impact.

If you have any questions about your order, duties, or delays, we’re here to help. Thank you so much for your patience and trust 💛

Warmly,

The Keratin Store Team

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Lowell Brazilian Keratin Treatment Professional Healthy Hair Regenerator Ends Tip Repair Finisher Oil 80ml - Lowell

Lowell Brazilian Keratin Treatment Professional Healthy Hair Regenerator Ends Tip Repair Finisher Oil 80ml - Lowell

Lowell Professional Healthy Hair Regenerator Ends Tip Repair Finisher Oil 80ml - Lowell

Sale price$39.79

Sold out

Pearly Effect Rapunzel Tinting Treatment Blond Gold 2 Products Kit - Magic Color

Magic Color Pearly Effect Rapunzel Tinting Treatment Blond Gold 2 Products Kit - Magic Color

Sale price$49.90

Granado Terrapeutics Calendula - Soap in Bar 3x90g

Granado Granado Terrapeutics Calendula - Soap in Bar 3x90g

Sale price$18.92

Granado Terrapeutics Brazil nut Glycerin - Liquid Soap 300ml

Granado Granado Terrapeutics Brazil nut Glycerin - Liquid Soap 300ml

Sale price$25.61

Post Chemistry Moisturizing Conditioner Cream Trivitt 250ml - Itallian Hair Tech

Itallian Hair Tech Post Chemistry Moisturizing Conditioner Cream Trivitt 250ml - Itallian Hair Tech

Sale price$27.50

Keratin Trivitt Intensive Moisturizing Cream Hair Mask 250g - Itallian Hair Tech

Itallian Hair Tech Keratin Trivitt Intensive Moisturizing Cream Hair Mask 250g - Itallian Hair Tech

Sale price$22.00

Itallian Hair Tech Hair Serum and Oils Condition Hydration Remineralizing Pistachio Oil Mask 250g - Itallian Hair Tech

Itallian Hair Tech Condition Hydration Remineralizing Pistachio Oil Mask 250g - Itallian Hair Tech

Sale price$30.00

Pistachio Innovator Sulfate Free Revitalizing Shampoo 1L - Itallian Hair Tech

Itallian Hair Tech Pistachio Innovator Sulfate Free Revitalizing Shampoo 1L - Itallian Hair Tech

Sale price$70.00

Pistachio Innovator Base Relaxing Strong Guanidine 200g - Itallian Hair Tech

Itallian Hair Tech Pistachio Innovator Base Relaxing Strong Guanidine 200g - Itallian Hair Tech

Sale price$27.50

Sold out

Progressive Brush Nutrilipidica Innovator Formol Free 500ml - Itallian Hair Tech

Itallian Hair Tech Progressive Brush Nutrilipidica Innovator Formol Free 500ml - Itallian Hair Tech

Sale price$99.00

Save $8.50

Healthy Wavy Curly Hair Abacachos Moisturizing Cream Mask 950g - Forever Liss

Forever Liss Healthy Wavy Curly Hair Abacachos Moisturizing Cream Mask 950g - Forever Liss

Sale price$30.00 Regular price$38.50

Home Care Maintenance Pina Colada Cocktail Treatment Kit 2x500ml - Love Potion

Love Potion Home Care Maintenance Pina Colada Cocktail Treatment Kit 2x500ml - Love Potion

Sale price$25.74

Professional Home Care Maintenance Cocktail Espanhola Kit 2x500ml - Love Potion

Love Potion Professional Home Care Maintenance Cocktail Espanhola Kit 2x500ml - Love Potion

Sale price$32.18

Brazilian Professional One Four Three Capillary Perfume 100ml - Love Potion

Love Potion Brazilian Professional One Four Three Capillary Perfume 100ml - Love Potion

Sale price$25.74

Love Potion Brazilian Keratin Treatment Brazilian Magic Potion Apple Capillary Vinegar Treatment 500ml - Love Potion

Love Potion Brazilian Keratin Treatment Brazilian Magic Potion Apple Capillary Vinegar Treatment 500ml - Love Potion

Love Potion Brazilian Magic Potion Apple Capillary Vinegar Treatment 500ml - Love Potion

Sale price$32.18

Maria Escandalosa Hair Mask Ojon Keratin Macadamia btox White Hair Treatment Mask 250g - Maria Escandalosa

Ojon Keratin Macadamia Deep Hair Mask White Hair Mask 250g - Maria Escandalosa

Maria Escandalosa Ojon Keratin Macadamia Deep Hair Mask White Hair Mask 250g - Maria Escandalosa

Sale price$16.50

Extreme Smooth Pro Repair Okra Reduction Botox Mask 250g - Maria Escandalosa

Maria Escandalosa Extreme Smooth Pro Repair Okra Reduction Botox Mask 250g - Maria Escandalosa

Sale price$16.50

Maria Escandalosa Brazilian Keratin Treatment Express Hydrate Shower Progressive Hair Treatment 300ml - Maria Escandalosa

Maria Escandalosa Brazilian Keratin Treatment Express Hydrate Shower Progressive Hair Treatment 300ml - Maria Escandalosa

Maria Escandalosa Express Hydrate Shower Progressive Hair Treatment 300ml - Maria Escandalosa

Sale price$21.50

Professional Traditional Progressive Brush Treatment 2x300ml - bonequinha

Professional Traditional Progressive Brush Treatment 2x300ml - bonequinha

Maria Escandalosa Professional Traditional Progressive Brush Treatment 2x300ml - bonequinha

Sale price$25.00

Professional Okra Progressive Brush Treatment Kit 2x300ml - Bonequinha Escandalosa

Maria Escandalosa Brazilian Keratin Treatment Professional Okra Progressive Brush Treatment Kit 2x300ml - Maria Escandalosa

Maria Escandalosa Professional Okra Progressive Brush Treatment Kit 2x300ml - Bonequinha Escandalosa

Sale price$23.50

MadameLis Brazilian Keratin Treatment Bio Redun Prolonged Hair Treatment Progressive Brush 2x1L - Madamelis

Madame lis Brazilian Keratin Treatment Bio-Redun Formaldehyde Free Progressive Brush 2x1L (New Package) - Madame Lis

MadameLis Bio Redun Prolonged Hair Treatment Progressive Brush 2x1L - Madamelis

Sale price$134.50

The Keratin Store Liso Mágico Óleo 30ml - Lowell

Lowell Keeping Liss Liso Mágico Perfect Smooth Disciplining Sealing Oil 30ml - Lowell

Sale price$38.61

Sold out

Forever Liss Brazilian Keratin Treatment Brazilian Professional Hair Treatment Anti Frizz Argan Oil 60ml - Forever Liss

Forever Liss Brazilian Keratin Treatment Brazilian Professional Hair Treatment Anti Frizz Argan Oil 60ml - Forever Liss

Forever Liss Brazilian Professional Hair Treatment Anti Frizz Argan Oil 60ml - Forever Liss

Sale price$30.00

Forever Liss Home Care Ultra Moisturizing Faints Hair Instant Action Shampoo 500ml - Forever Liss

Forever Liss Home Care Ultra Moisturizing Faints Hair Instant Action Shampoo 500ml - Forever Liss

Forever Liss Ultra Moisturizing Faints Hair Instant Action Shampoo 500ml - Forever Liss

Sale price$19.00

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About The Keratin Store

Our Keratin Treatments and expertise empower hair professionals worldwide. Founded in 2015, we offer high-quality hair products with excellent customer service and fast delivery from multiple global locations. Let us help you create beautiful, healthy hair with the products and knowledge you need to succeed.

The Keratin Store LLC
San Diego, 92109
California - USA

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