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We wanted to share a brief update about recent import changes that are affecting all international shipments to the US — including ours.

The US government recently applied new tariffs specifically to products coming from Brazil, which increased the import cost for many Brazilian goods, including cosmetics. At the same time, the US ended the de minimis rule, which used to allow packages under $800 to enter without duties. Now, orders from any country can be taxed, and customs has also made some classification errors that caused unexpected charges or delays for a few customers.

We’re handling everything as smoothly as possible. Our team is analyzing each order individually, declaring invoices in the most favorable and accurate way, and helping each customer find the best solution if any issue appears. We’re also keeping a close watch on political updates and will communicate any changes as soon as they happen.

The good news is that we currently have a large inventory already in the US of our best sellers — Tanino Blend, Sorali, Naturelle, and others — so many orders are shipping quickly with no customs impact.

If you have any questions about your order, duties, or delays, we’re here to help. Thank you so much for your patience and trust 💛

Warmly,

The Keratin Store Team

The Keratin Store

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Divina Dama Brazilian Keratin Treatment Henê Powder Black Straightening Smoothing Dyeing Henna 240g - Divina Dama

Divina Dama Henê Powder Black Straightening Smoothing Dyeing Henna 240g - Divina Dama

Sale price$33.00

Divina Dama Brazilian Keratin Perfumed Black Henê Powder Straightening Dyeing Henna 200g - Divina Dama

Divina Dama Perfumed Black Henê Powder Straightening Dyeing Henna 200g - Divina Dama

Sale price$22.00

Divina Dama Brazilian Keratin Treatment Lot of 10 Henê Gel Keratin Medium Black Tube Straightening 180g - Divina Dama

Divina Dama Lot of 10 Henê Gel Keratin Medium Black Tube Straightening 180g - Divina Dama

Sale price$88.00

Divina Dama Brazilian Keratin Treatment Lot of 10 Jaborandi Henê Indian Medium Black Straightening 180g - Divina Dama

Divina Dama 10x lot Jaborandi Henê Gel Indian Medium Black Straightening 180g - Divina Dama

Sale price$77.00

Amend Brazilian Keratin Treatment Brunette Brown Hair Brilliant India's Tamara Sunscreen Mask 250g - Amend

Amend Brunette Brown Hair Brilliant India's Tamara Sunscreen Mask 250g - Amend

Sale price$34.90

Lola Cosmetics Hair Cream Curly Frizzy Hair "The Humidifier Who Knew Too Much" Cream 300g - Lola Cosmetics

Lola Cosmetics Brazilian Keratin Treatment Curly Frizzy Hair "The Humidifier Who Knew Too Much" Cream 300g - Lola Cosmetics

Lola Cosmetics Curly Frizzy Hair "The Humidifier Who Knew Too Much" Cream 250g - Lola Cosmetics

Sale price$25.74

Professional Hair Toning Juju Intensy Color Platinum Effect 300ml - Le Charmes

Le Charmes Hair Color Professional Hair Toning Juju Intensy Color Platinum Effect 300ml - Le Charmes

Le Charmes Professional Hair Toning Juju Intensy Color Platinum Effect 300ml - Le Charmes

Sale price$22.00

Itallian Hair Tech Hair Serum and Oils Dry Touch Argan Keratin Trivitt Power Finisher Oil 30ml - Itallian Hair Tech

Dry Touch Argan Keratin Trivitt Power Finisher Oil 30ml - Itallian Hair Tech

Itallian Hair Tech Dry Touch Argan Keratin Trivitt Power Finisher Oil 30ml - Itallian Hair Tech

Sale price$22.00

Progressive Brush Kerasoft No Formaldehyde Treatment 2x1L - Itallian Hair Tech

Itallian Hair Tech Progressive Brush Kerasoft No Formaldehyde Treatment 2x1L - Itallian Hair Tech

Sale price$198.00

Maria Escandalosa Brazilian Keratin Treatment Professional Argan Nourish Oil Tip Repairer Treatment 30ml - Maria Escandalosa

Maria Escandalosa Brazilian Keratin Treatment Professional Argan Nourish Oil Tip Repairer Treatment 30ml - Maria Escandalosa

Maria Escandalosa Professional Argan Nourish Oil Tip Repairer Treatment 30ml - Maria Escandalosa

Sale price$11.00

Ultimate Liss Progressive Brush Free Frizz Hair Treatment 2x300ml - Madamelis

MadameLis Brazilian Keratin Treatment Ultimate Liss Progressive Brush Free Frizz Hair Treatment 2x300ml - Madamelis

MadameLis Ultimate Liss Progressive Brush Free Frizz Hair Treatment 2x300ml - Madamelis

Sale price$45.00

Lola Cosmetics Brazilian Keratin Treatment My Curls My Life Curly Pataua Oil Aloe Vera Hair Kit 5 Products - Lola Cosmetics

Lola Cosmetics My Curls My Life Curly Pataua Oil Aloe Vera Hair Kit 5 Products - Lola Cosmetics

Sale price$119.00

Sold out

Honma Tokyo Brazilian Keratin Treatment Professional Number One Brasil Green Coconut Treatment Kit 2x1L - Honma Tokyo

Honma Tokyo Brazilian Keratin Treatment Professional Number One Brasil Green Coconut Treatment Kit 2x1L - Honma Tokyo

Honma Tokyo Professional Number One Brasil Green Coconut Treatment Kit 2x1L - Honma Tokyo

Sale price$93.50

Forever Liss Hair Mask Hair Repair and Shine Powerful 10 in 1 Mask #MegaPower 250g - Forever Liss

Forever Liss Hair Mask Hair Repair and Shine Powerful 10 in 1 Mask #MegaPower 250g - Forever Liss

Forever Liss Hair Repair and Shine Powerful 10 in 1 Mask #MegaPower 250g - Forever Liss

Sale price$15.00

Day By Day Coconut Oil D´Pantenol Maintenance Home Care 2x300ml - Forever Liss

Forever Liss Day By Day Coconut Oil D´Pantenol Maintenance Home Care 2x300ml - Forever Liss

Sale price$20.00

Forever Liss Hair Mask Anabolic Capillary Supplement Moisturizing Fortifying Mask 240g - Forever Liss

Forever Liss Hair Mask Anabolic Capillary Supplement Moisturizing Fortifying Mask 240g - Forever Liss

Forever Liss Anabolic Capillary Supplement Moisturizing Fortifying Mask 240g - Forever Liss

Sale price$15.00

Forever Liss Home Care Color Red (Red Hair) Maintenance Kit 2x1 - Forever Liss

Forever Liss Home Care Color Red (Red Hair) Maintenance Kit 2x1 - Forever Liss

Forever Liss Color Red (Red Hair) Maintenance Kit 2 items - Forever Liss

Sale price$30.00

Sold out

Forever Liss Home Care Mega Blond Ultra Anti Yellow Moisturizing Mask 500ml - Forever Liss

Forever Liss Home Care Mega Blond Ultra Anti Yellow Moisturizing Mask 500ml - Forever Liss

Forever Liss Mega Blond Ultra Anti Yellow Moisturizing Mask 500ml - Forever Liss

Sale price$22.00

Fit Cosmetics Brazilian Hair Treatment Platinum Blond Macadâmia Tahiti Grape Seed Hair Botox Mask 1Kg - Fit Cosmetics

Fit Cosmetics Brazilian Hair Treatment Platinum Blond Hair Botox 1Kg - Fit Cosmetics

Fit Cosmetics Platinum Blond Macadâmia Tahiti Grape Seed Hair Deep Hair Mask Mask 1Kg - Fit Cosmetics

Sale price$104.50

Agilise Professional Hair Treatment Agilise Professional Matching Colors Tone Restoration 4x 12ml / 4x 0.4 fl oz

Agilise Professional Brazilian Keratin Treatment Agi Immediate Ampoules 4x12ml - Agilise

Agilise Professional Agilise Professional Matching Colors Tone Restoration 4x 12ml / 4x 0.4 fl oz

Sale price$40.00

Sold out

MADAMELIS Brazilian Keratin Madame Lis Lisoplastia Sealant Hair Mask Finish Effect Perfect Brush 2.2 lb (1 kg)

MADAMELIS Madame Lis Lisoplastia Sealant Hair Mask Finish Effect Perfect Brush 2.2 lb (1 kg)

Sale price$65.00

Save $0.20

Gold Spell Gold Spell Acidgold 250ml / 8.45 fl oz

Gold Spell Gold Spell Acidgold 250ml / 8.45 fl oz

Sale price$58.00 Regular price$58.20

Save $18.20

Gold Spell Gold Spell ShampeelingShapeeling 250ml / 8.45 fl oz

Gold Spell Gold Spell Shampeeling Shapeeling 250ml / 8.45 fl oz

Sale price$58.00 Regular price$76.20

Save $14.20

Gold Spell Gold Spell Efeito SonecaSleepy Effect 250ml / 8.45 fl oz

Gold Spell Gold Spell Efeito SonecaSleepy Effect 250ml / 8.45 fl oz

Sale price$44.00 Regular price$58.20

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About The Keratin Store

Our Keratin Treatments and expertise empower hair professionals worldwide. Founded in 2015, we offer high-quality hair products with excellent customer service and fast delivery from multiple global locations. Let us help you create beautiful, healthy hair with the products and knowledge you need to succeed.

The Keratin Store LLC
San Diego, 92109
California - USA

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