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We wanted to share a brief update about recent import changes that are affecting all international shipments to the US — including ours.

The US government recently applied new tariffs specifically to products coming from Brazil, which increased the import cost for many Brazilian goods, including cosmetics. At the same time, the US ended the de minimis rule, which used to allow packages under $800 to enter without duties. Now, orders from any country can be taxed, and customs has also made some classification errors that caused unexpected charges or delays for a few customers.

We’re handling everything as smoothly as possible. Our team is analyzing each order individually, declaring invoices in the most favorable and accurate way, and helping each customer find the best solution if any issue appears. We’re also keeping a close watch on political updates and will communicate any changes as soon as they happen.

The good news is that we currently have a large inventory already in the US of our best sellers — Tanino Blend, Sorali, Naturelle, and others — so many orders are shipping quickly with no customs impact.

If you have any questions about your order, duties, or delays, we’re here to help. Thank you so much for your patience and trust 💛

Warmly,

The Keratin Store Team

The Keratin Store

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Trivitt Leave-in Moisturizing Keratin Cream Finisher 200ml - Itallian Hair Tech

Trivitt Leave-in Moisturizing Keratin Cream Finisher 200ml - Itallian Hair Tech

Itallian Hair Tech Trivitt Leave-in Moisturizing Keratin Cream Finisher 200ml - Itallian Hair Tech

Sale price$27.50

Easy Brushing Solar Filter Keratin Hair Fluid Trivitt 300ml - Itallian Hair Tech

Itallian Hair Tech Easy Brushing Solar Filter Keratin Hair Fluid Trivitt 300ml - Itallian Hair Tech

Sale price$27.50

Split End Sealer Trivitt Repairer Sunscreen Protect 30ml - Itallian Hair Tech

Itallian Hair Tech Split End Sealer Trivitt Repairer Sunscreen Protect 30ml - Itallian Hair Tech

Sale price$30.00

Thermal Protection Innovator Remineralizing Hair Serum 90ml - Itallian Hair Tech

Itallian Hair Tech Thermal Protection Innovator Remineralizing Hair Serum 90ml - Itallian Hair Tech

Sale price$49.50

Condition Hydration Remineralizing Pistachio Oil Mask 1Kg - Itallian Hair Tech

Itallian Hair Tech Condition Hydration Remineralizing Pistachio Oil Mask 1Kg - Itallian Hair Tech

Sale price$66.00

Professional Innovator Guanidine Activator Strong 100ml - Itallian Hair Tech

Itallian Hair Tech Professional Innovator Guanidine Activator Strong 100ml - Itallian Hair Tech

Sale price$22.00

Discoloration OX 40 Vol. Oxidant Stabilized Emusion 1L - Itallian Hair Tech

Itallian Hair Tech Discoloration OX 40 Vol. Oxidant Stabilized Emusion 1L - Itallian Hair Tech

Sale price$27.50

Discoloration OX 30 Vol. Oxidant Stabilized Emusion 1L - Itallian Hair Tech

Itallian Hair Tech Discoloration OX 30 Vol. Oxidant Stabilized Emusion 1L - Itallian Hair Tech

Sale price$27.50

Magic Color Brazilian Keratin Treatment 3D Blond Black Treatment Tinting Gloss Mask Graphite Effect 300ml - Magic Color

Magic Color Brazilian Keratin Treatment 3D Blond Black Treatment Tinting Gloss Mask Graphite Effect 300ml - Magic Color

Magic Color 3D Blond Black Treatment Tinting Gloss Mask Graphite Effect 300ml - Magic Color

Sale price$22.00

Instant Silver Effect Magic Color Toning Turbo Ice White 300ml - Magic Color

Magic Color Instant Silver Effect Magic Color Toning Turbo Ice White 300ml - Magic Color

Sale price$22.00

Encorpa Hair Fullness Treatment Finisher Fluid Thickener Hair 120ml - Haskell

Haskell Hair Finisher Encorpa Hair Fullness Treatment Finisher Fluid Thickener Hair 120ml - Haskell

Haskell Encorpa Hair Fullness Treatment Finisher Fluid Thickener Hair 120ml - Haskell

Sale price$29.00

Forever Liss Brazilian Keratin Treatment Cassava Jaborandi Deep Hair Recovery Shampoo Power Life 300ml - Forever Liss

Forever Liss Brazilian Keratin Treatment Cassava Jaborandi Deep Hair Recovery Shampoo Power Life 300ml - Forever Liss

Forever Liss Cassava Jaborandi Deep Hair Recovery Shampoo Power Life 300ml - Forever Liss

Sale price$15.00

Forever Liss Brazilian Keratin Treatment Dark Tones Activator Toning Hair Shampoo Intensive Black 300ml - Forever Liss

Forever Liss Brazilian Keratin Treatment Dark Tones Activator Toning Hair Shampoo Intensive Black 300ml - Forever Liss

Forever Liss Dark Tones Activator Toning Hair Shampoo Intensive Black 300ml - Forever Liss

Sale price$15.00

Professional Ultra Intense Shine Varnish Bath Concentrated Mask 250g - Keratinex

Keratinex Professional Ultra Intense Shine Varnish Bath Concentrated Mask 250g - Keratinex

Sale price$19.31

Keratinex Hair Mask Professional Ultra Intense Shine Varnish Bath Concentrated Mask 1Kg - Keratinex

Keratinex Hair Mask Professional Ultra Intense Shine Varnish Bath Concentrated Mask 1Kg - Keratinex

Keratinex Professional Ultra Intense Shine Varnish Bath Concentrated Mask 1Kg - Keratinex

Sale price$25.74

I Love My Cachos Mask B5 Vitamin Flax Seed Chia Extract Mask 300g - Love Potion

Love Potion I Love My Cachos Mask B5 Vitamin Flax Seed Chia Extract Mask 300g - Love Potion

Sale price$20.59

Rícino Castor Oil Home Care Shampoo and Conditioner Kit 2x240ml - Love Potion

Love Potion Rícino Castor Oil Home Care Shampoo and Conditioner Kit 2x240ml - Love Potion

Sale price$25.74

Love Potion Hair Mask Brazilian Professional Coconut Oil Hair Treatment Mask 1Kg - Love Potion

Love Potion Hair Mask Brazilian Professional Coconut Oil Hair Treatment Mask 1Kg - Love Potion

Love Potion Brazilian Professional Coconut Oil Hair Treatment Mask 1Kg - Love Potion

Sale price$38.61

Professional Japanese Progressive Organoplasty Hair Treatment 1L - Anjore

Professional Japanese Progressive Organoplasty Hair Treatment 1L - Anjore

Anjore Professional Japanese Progressive Organoplasty Hair Treatment 1L - Anjore

Sale price$99.00

Maria Escandalosa Hair Mask Deep Hair Mask White Formaldehyde Free Moisturizing Mask 250g - Maria Escandalosa

Deep Hair Mask White Formaldehyde Free Moisturizing Mask 250g - Maria Escandalosa

Maria Escandalosa Deep Hair Mask White Formaldehyde Free Moisturizing Mask 250g - Maria Escandalosa

Sale price$16.50

Save $61.75

Professional Keratin Hair Treatment Anti Rubber Kit 5 Products - Magic Color

Magic Color Professional Keratin Hair Treatment Anti Rubber Kit 5 Products - Magic Color

Sale price$143.00 Regular price$204.75

Magic Color Brazilian Keratin Treatment Brazilian Intense Red Effect 3D Mega Red Matrix Toning Gloss 500ml - Magic Color

Magic Color Brazilian Intense Effect 3D Mega Red Tinting Gloss Treatment 500ml - Magic Color

Sale price$27.50

Lola Cosmetics Hair Mask Ghee Be(M)dita Nutrition Organic Butter Pineapple Mask 350g - Lola Cosmetics

Lola Cosmetics Hair Mask Ghee Be(M)dita Nutrition Organic Butter Pineapple Mask 350g - Lola Cosmetics

Lola Cosmetics Ghee Be(M)dita Nutrition Organic Butter Pineapple Mask 350g - Lola Cosmetics

Sale price$51.48

Lola Cosmetics Be(M)dita Ghee Capillary Treatment 3x350g - Lola Cosmetics

Lola Cosmetics Be(M)dita Ghee Vegetable Butter Capillary Treatment Mask 3x350g - Lola Cosmetics

Sale price$141.57

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About The Keratin Store

Our Keratin Treatments and expertise empower hair professionals worldwide. Founded in 2015, we offer high-quality hair products with excellent customer service and fast delivery from multiple global locations. Let us help you create beautiful, healthy hair with the products and knowledge you need to succeed.

The Keratin Store LLC
San Diego, 92109
California - USA

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