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We wanted to share a brief update about recent import changes that are affecting all international shipments to the US — including ours.

The US government recently applied new tariffs specifically to products coming from Brazil, which increased the import cost for many Brazilian goods, including cosmetics. At the same time, the US ended the de minimis rule, which used to allow packages under $800 to enter without duties. Now, orders from any country can be taxed, and customs has also made some classification errors that caused unexpected charges or delays for a few customers.

We’re handling everything as smoothly as possible. Our team is analyzing each order individually, declaring invoices in the most favorable and accurate way, and helping each customer find the best solution if any issue appears. We’re also keeping a close watch on political updates and will communicate any changes as soon as they happen.

The good news is that we currently have a large inventory already in the US of our best sellers — Tanino Blend, Sorali, Naturelle, and others — so many orders are shipping quickly with no customs impact.

If you have any questions about your order, duties, or delays, we’re here to help. Thank you so much for your patience and trust 💛

Warmly,

The Keratin Store Team

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Lola Cosmetics Hair Mask Milagre "Miracle" Cream Mask 450g - Lola Cosmetics

Lola Cosmetics Milagre "Miracle" Daily Treatment Combing Cream Hair Mask 450g - Lola Cosmetics

Sale price$57.92

MadameLis Hair Mask Madame Cocoa Treatment Mask 1kg - Madamelis

MadameLis Hair Mask Madame Cocoa Treatment Mask 1kg - Madamelis

MadameLis Madame Cocoa Treatment Mask 1kg - Madamelis

Sale price$38.50

Lola Cosmetics Brazilian Hair Treatment Morte Súbita Total Repair Spray 250ml - Lola Cosmetics

Lola Cosmetics Morte Súbita Total Repair Spray 250ml - Lola Cosmetics

Sale price$32.18

Haskell Brazilian Hair Treatment Tutano +D-Pantenol Brazilian Hair Treatment Kit 3x1 - Haskell

Haskell Tutano +D-Pantenol Brazilian Hair Treatment Kit 3x1 - Haskell

Sale price$167.31

Sold out

Forever Liss Brazilian Keratin Treatment Power Blond Platinum Anti Yellow Ultra Fast Bleaching Powder 450g - Forever Liss

Forever Liss Brazilian Keratin Treatment Power Blond Platinum Anti Yellow Ultra Fast Bleaching Powder 450g - Forever Liss

Forever Liss Power Blond Platinum Anti Yellow Ultra Fast Bleaching Powder 450g - Forever Liss

Sale price$33.00

Forever Liss Home Care Instant Action Faints Hair Serum Anti Frizz Treatment 60ml - Forever Liss

Forever Liss Home Care Instant Action Faints Hair Serum Anti Frizz Treatment 60ml - Forever Liss

Forever Liss Instant Action Faints Hair Serum Anti Frizz Treatment 60ml - Forever Liss

Sale price$19.00

Forever Liss Home Care Professional Natural Biotin Grows Hair Treatment Herbal Mask 250g - Forever Liss

Forever Liss Home Care Professional Natural Biotin Grows Hair Treatment Herbal Mask 250g - Forever Liss

Forever Liss Professional Natural Biotin Grows Hair Treatment Herbal Mask 250g - Forever Liss

Sale price$15.00

Forever Liss Home Care Professional Brazilian Hair Treatment Varnish Bath Shampoo 500ml - Forever Liss

Forever Liss Home Care Professional Brazilian Hair Treatment Varnish Bath Shampoo 500ml - Forever Liss

Forever Liss Professional Brazilian Hair Treatment Varnish Bath Shampoo 500ml - Forever Liss

Sale price$33.00

Sold out

Forever Liss Hair Mask Babosa Slug Hair Deep Hydration Repair Moisturizing Mask 950g - Forever Liss

Forever Liss Hair Mask Babosa Slug Hair Deep Hydration Repair Moisturizing Mask 950g - Forever Liss

Forever Liss Babosa Slug Hair Deep Hydration Repair Moisturizing Mask 950g - Forever Liss

Sale price$27.00

Fox Brazilian Keratin Treatment New Fox Gloss Progressive Brush Hair Straightening Smoothing Kit 2x1L - Fox

Fox Brazilian Keratin Treatment New Fox Gloss Progressive Brush Kit 2x1L - Fox

Fox New Fox Gloss Progressive Brush Hair Straightening Smoothing Kit 2x1L - Fox

Sale price$64.35

Fox Brazilian Keratin Treatment Gloss Glitter Thermal Reconstruction Kit 2x1L - Fox

Fox Brazilian Keratin Treatment Gloss Glitter Thermal Reconstruction Kit 2x1L - Fox

Fox Gloss Glitter Thermal Reconstruction Kit 2x1L - Fox

Sale price$82.50

Sold out

The Keratin Store Biphasic Unicorn Magic Hair Styler 200ml - Forever Liss

Forever Liss Biphasic Unicorn Magic Hair Styler 200ml - Forever Liss

Sale price$79.00

Forever Liss Brazilian Keratin Treatment Force Repair Recovery System Maintenance Kit 3 Products - Forever Liss

Forever Liss Brazilian Keratin Treatment Force Repair Recovery System Maintenance Kit 3 Products - Forever Liss

Forever Liss Force Repair Recovery System Maintenance Kit 3 Products - Forever Liss

Sale price$44.00

Fit Cosmetics Brazilian Keratin Treatment Brazilian Keratin Semi Definitive Hair Smoothing Treatment 1Kg - Fit Cosmetics

Fit Cosmetics Brazilian Keratin Treatment Brazilian Keratin Semi Definitive Hair Smoothing Treatment 1Kg - Fit Cosmetics

Fit Cosmetics Brazilian Keratin Semi Definitive Hair Smoothing Treatment 1Kg - Fit Cosmetics

Sale price$176.00

Professional Gel Foemol Free Hair Progressive Brush Ice Liss 1000ml - Alkimia

Professional Gel Foemol Free Hair Progressive Brush Ice Liss 1000ml - Alkimia

Alkimia Professional Gel Foemol Free Hair Progressive Brush Ice Liss 1000ml - Alkimia

Sale price$82.50

Capillary Schedule Reconstruction Nutrition Hydration Masks 3x500g - Alkimia

Alkimia Capillary Schedule Reconstruction Nutrition Hydration Masks 3x500g - Alkimia

Sale price$115.83

Brazilian Treatment Gray Effect Ice Blond 3D Tinting Gloss 300ml - Magic Color

Magic Color Brazilian Treatment Gray Effect Ice Blond 3D Tinting Gloss 300ml - Magic Color

Sale price$19.00

LOVE POTION Marshmallow Progressive Brush with Deep Hair Mask and Home Care Kit - Love Potion

Sale price$174.00

Embelleze Lot of 10 Hene Black Coffee Hair Color Smoothing Straightening 180g Bundle (6.35 oz)

EMBELLEZE Brazilian Keratin Embelleze Lot of 10 Hene Black Coffee Hair Color Smoothing Straightening 180g Bundle (6.35 oz)

EMBELLEZE Embelleze Lot of 10 Hene Black Coffee Hair Color Smoothing Straightening 180g Bundle (6.35 oz)

Sale price$84.00

EMBELLEZE Hair Color Semprebella Hene Pelucia Medium Pouch Hair Color 180g Embelleze - Lot of 5 - 35oz

EMBELLEZE Semprebella Hene Pelucia Medium Pouch Hair Color 180g Embelleze - Lot of 5 - 35oz

Sale price$40.00

Save $4.00

Gold Spell Gold Spell Terapiatox 250ml / 8.45 fl oz

Gold Spell Gold Spell Terapiatox 250ml / 8.45 fl oz

Sale price$74.00 Regular price$78.00

Save $43.40

Gold Spell Gold Spell Cronoterapia®Chronotherapy kit

Gold Spell Gold Spell Cronoterapia®Chronotherapy kit

Sale price$136.00 Regular price$179.40

Save $3.00

Gold Spell Gold Spell PRÉ-POO®️ Praia e Piscina beach and pool 250ml / 8.45 fl oz

Gold Spell Gold Spell PRÉ-POO®️ Praia e Piscina beach and pool 250ml / 8.45 fl oz

Sale price$51.00 Regular price$54.00

Save $0.20

Gold Spell Gold Spell Receitinha Aloe and olive oil 250ml / 8.45 fl oz

Gold Spell Gold Spell Receitinha Aloe and olive oil 250ml / 8.45 fl oz

Sale price$40.00 Regular price$40.20

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About The Keratin Store

Our Keratin Treatments and expertise empower hair professionals worldwide. Founded in 2015, we offer high-quality hair products with excellent customer service and fast delivery from multiple global locations. Let us help you create beautiful, healthy hair with the products and knowledge you need to succeed.

The Keratin Store LLC
San Diego, 92109
California - USA

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