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We wanted to share a brief update about recent import changes that are affecting all international shipments to the US — including ours.

The US government recently applied new tariffs specifically to products coming from Brazil, which increased the import cost for many Brazilian goods, including cosmetics. At the same time, the US ended the de minimis rule, which used to allow packages under $800 to enter without duties. Now, orders from any country can be taxed, and customs has also made some classification errors that caused unexpected charges or delays for a few customers.

We’re handling everything as smoothly as possible. Our team is analyzing each order individually, declaring invoices in the most favorable and accurate way, and helping each customer find the best solution if any issue appears. We’re also keeping a close watch on political updates and will communicate any changes as soon as they happen.

The good news is that we currently have a large inventory already in the US of our best sellers — Tanino Blend, Sorali, Naturelle, and others — so many orders are shipping quickly with no customs impact.

If you have any questions about your order, duties, or delays, we’re here to help. Thank you so much for your patience and trust 💛

Warmly,

The Keratin Store Team

The Keratin Store

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Marco Boni Combs & Brushes Brazilian Original Hair Brush Thermal Ceramic Basic 47mm 7332 - Marco Boni

Marco Boni Combs & Brushes Brazilian Original Hair Brush Thermal Ceramic Basic 47mm 7332 - Marco Boni

Marco Boni Brazilian Original Hair Brush Thermal Ceramic Basic 47mm 7332 - Marco Boni

Sale price$33.00

Tyrrel Hair Care Professional Nutrimi Curl Definer Gold Linen Extract Cury Hair Fluid 500ml - Tyrrel

Tyrrel Professional Nutrimi Curl Definer Gold Linen Extract Cury Hair Fluid 500ml - Tyrrel

Sale price$38.50

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Sarah K Salon Lines Kit S.O.S repolarization - soft fragrance Home Care - Suave Fragrance

Sarah K Kit Sarah K Shampoo Reconstructor E Keratina 1litro - Sarah K

Sale price$99.00 Regular price$159.00

Niely Gold Hair Treatment Max Keratin V Liquid Reconstruction Potent Niely Gold 1 Un - Niely Gold

Niely Gold Max Keratin V Liquid Reconstruction Potent Niely Gold 120ml - Niely Gold

Sale price$27.39

NAZCA Brazilian Keratin Treatment Sfera Frizzy Hair Thioglycolate Keratin Normal Straightening Cream 480g - Nazca

NAZCA Sfera Frizzy Hair Thioglycolate Keratin Normal Straightening Cream 480g - Nazca

Sale price$29.90

Rubelita Spray ATH Magic Smooth Treatment Liso Mágico 14 Benefits Hair Spray 200ml - Rubelita

Rubelita Home Care ATH Magic Smooth Treatment Liso Mágico 14 Benefits Hair Spray 200ml - Rubelita

Rubelita ATH Magic Smooth Treatment Liso Mágico 14 Benefits Hair Spray 200ml - Rubelita

Sale price$44.00

Rubelita Brazilian Keratin Treatment ATH Organic Collagen Lactic Acid Avocado Oil Nourishing Botox 1Kg - Rubelita

Rubelita ATH Organic Collagen Lactic Acid Avocado Oil Nourishing Botox 1Kg - Rubelita

Sale price$65.00

Kamaleão Color Home Care Rainbow Color Fixing Multifunctional Diluting Cream 300ml - Kamaleão Color

Kamaleão Color Rainbow Color Fixing Multifunctional Diluting Cream 300ml - Kamaleão Color

Sale price$22.00

Save $15.00

Portier Brazilian Hair Treatment Ciclos B-Tox Mask Volume Control Reconstructor Hair Shine Mask 250g - Portier

Portier Brazilian Hair Treatment Ciclos B-Tox Mask Volume Control Reconstructor Hair Shine Mask 250g - Portier

Portier Ciclos B-Tox Mask Volume Control Reconstructor Hair Shine Mask 250g - Portier

Sale price$18.00 Regular price$33.00

Sold out

Eico Brazilian Keratin Treatment Magic Smooth Gradual Sealing Alignment Frizz Reduction Treatment 300g - Eico

Eico Brazilian Keratin Treatment Magic Smooth Gradual Sealing Alignment Frizz Reduction Treatment 300g - Eico

Eico Magic Smooth Gradual Sealing Alignment Frizz Reduction Treatment 300g - Eico

Sale price$25.00

The Keratin Store Tanino Protein 24K Tannin 1Kg - Fit Cosmetics

Fit Cosmetics Intense Glow Smoothing Semi Definitive Tanino Protein 24K 1Kg - Fit Cosmetics

Sale price$199.00

Hairdresser's Secret Paraben Free Instant Reconstructor Fluid 300ml - Trivitt

Itallian Hair Tech Hairdresser's Secret Paraben Free Instant Reconstructor Fluid 300ml - Trivitt

Sale price$54.00

Trivitt Intensive Moisturizing Cream Hydration Mask 1kg - Itallian Hair Tech

Itallian Hair Tech Trivitt Intensive Moisturizing Cream Hydration Mask 1kg - Itallian Hair Tech

Sale price$55.00

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Richée Brazilian Keratin Treatment Thermo Activated Mass Replenisher Soul Blond Hair Treatment Mask 1Kg - Richée

Richée Brazilian Keratin Treatment Thermo Activated Mass Replenisher Soul Blond Hair Treatment Mask 1Kg - Richée

Richée Thermo Activated Mass Replenisher Soul Blond Hair Treatment Mask 1Kg - Richée

Sale price$40.00

Formol Free Progressive Vivace Liss Tricomplex Anti Frizz Treatment 1L - Dwell'x

Dwell'x Formol Free Progressive Vivace Liss Tricomplex Anti Frizz Treatment 1L - Dwell'x

Sale price$180.18

Professional Keratin Organic Hair Treatment Bamboo Bath Oil 60ml - Natureza

Natureza Cosmetics Professional Keratin Organic Hair Treatment Bamboo Bath Oil 60ml - Natureza

Sale price$20.59

Love Potion Home Care Aloe Vera I Love Babosa SOS Gel Hair Restoration Treatment 200ml - Love Potion

Love Potion Home Care Aloe Vera I Love Babosa SOS Gel Hair Restoration Treatment 200ml - Love Potion

Love Potion Aloe Vera I Love Babosa SOS Gel Hair Restoration Treatment 200ml - Love Potion

Sale price$32.18

Love Potion Hair Mask Strawberry and Mint Cocktail Hydration Shine Treatment Mask 500g - Love Potion

Love Potion Hair Mask Strawberry and Mint Cocktail Hydration Shine Treatment Mask 500g - Love Potion

Love Potion Strawberry and Mint Cocktail Hydration Shine Treatment Mask 500g - Love Potion

Sale price$25.74

Professional Progressive Brush Hair Treatment Fioplastia 1L - Alkimia

Alkimia Professional Progressive Brush Hair Treatment Fioplastia 1L - Alkimia

Sale price$82.50

Sold out

Forever Liss Brazilian Keratin Treatment Carrot Deep Hair Mask No Formol Anti Frizz and Volume Professional Mask 160g - Forever Liss

Forever Liss Brazilian Keratin Treatment Carrot Deep Hair Mask No Formol Anti Frizz and Volume Professional Mask 160g - Forever Liss

Forever Liss Carrot Deep Hair Mask No Formol Anti Frizz and Volume Professional Mask 160g - Forever Liss

Sale price$16.50

La Bella Liss Brazilian Keratin Treatment Brazilian Straightening Treatment Shower Progressive Mask 500ml - La Bella Liss

La Bella Liss Brazilian Keratin Treatment Brazilian Straightening Treatment Shower Progressive Mask 500ml - La Bella Liss

La Bella Liss Brazilian Straightening Treatment Shower Progressive Mask 500ml - La Bella Liss

Sale price$40.00

Brazilian Treatment Bottox Extreme Restoration Sealing Control 1Kg - Nuance

Nuance Hair Mask Brazilian Treatment Bottox Extreme Restoration Sealing Control 1Kg - Nuance

Nuance Brazilian Treatment Bottox Extreme Restoration Sealing Control 1Kg - Nuance

Sale price$99.00

Fio Perfeitto Hair Mask Botox Instant Action Fainting Hair Mask 1kg - FioPerfeitto

Fio Perfeitto Hair Mask Botox Instant Action Fainting Hair Mask 1kg - FioPerfeitto

Fio Perfeitto Botox Instant Action Fainting Hair Mask 1kg - FioPerfeitto

Sale price$34.90

Floractive Brazilian Keratin Treatment Flora Plex One Step Protection Plus 300ml - Floractive

Floractive Flora Plex One Step Protection Plus 300ml - Floractive

Sale price$102.50

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About The Keratin Store

Our Keratin Treatments and expertise empower hair professionals worldwide. Founded in 2015, we offer high-quality hair products with excellent customer service and fast delivery from multiple global locations. Let us help you create beautiful, healthy hair with the products and knowledge you need to succeed.

The Keratin Store LLC
San Diego, 92109
California - USA

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