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We wanted to share a brief update about recent import changes that are affecting all international shipments to the US — including ours.

The US government recently applied new tariffs specifically to products coming from Brazil, which increased the import cost for many Brazilian goods, including cosmetics. At the same time, the US ended the de minimis rule, which used to allow packages under $800 to enter without duties. Now, orders from any country can be taxed, and customs has also made some classification errors that caused unexpected charges or delays for a few customers.

We’re handling everything as smoothly as possible. Our team is analyzing each order individually, declaring invoices in the most favorable and accurate way, and helping each customer find the best solution if any issue appears. We’re also keeping a close watch on political updates and will communicate any changes as soon as they happen.

The good news is that we currently have a large inventory already in the US of our best sellers — Tanino Blend, Sorali, Naturelle, and others — so many orders are shipping quickly with no customs impact.

If you have any questions about your order, duties, or delays, we’re here to help. Thank you so much for your patience and trust 💛

Warmly,

The Keratin Store Team

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1168 products

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Alfaparf Milano Brazilian Keratin Treatment Precious Nature Curly & Wavy Hair Grape Lavender Oil 100ml - Alfaparf Milano

Alfaparf Milano Precious Nature Curly & Wavy Hair Grape Lavender Oil 100ml - Alfaparf Milano

Sale price$49.50

Widi Care Home Care Pérolas de Caviar Pearls Extract Home Care Maintenance Kit 3x300 - Widi Care

Widi Care Pérolas de Caviar Pearls Extract Home Care Maintenance Kit 3x300 - Widi Care

Sale price$54.00

Lowell Brazilian Keratin Treatment Professional Healthy Hair Regenerator Ends Tip Repair Finisher Oil 80ml - Lowell

Lowell Brazilian Keratin Treatment Professional Healthy Hair Regenerator Ends Tip Repair Finisher Oil 80ml - Lowell

Lowell Professional Healthy Hair Regenerator Ends Tip Repair Finisher Oil 80ml - Lowell

Sale price$39.79

Brazilian Professional One Four Three Capillary Perfume 100ml - Love Potion

Love Potion Brazilian Professional One Four Three Capillary Perfume 100ml - Love Potion

Sale price$25.74

Naturelle Brazilian Keratin Treatment Naturelle Capillaire Deep Hair Mask 1kg / 32.8 fl oz

Naturelle Naturelle Capillaire Deep Hair Mask 1kg / 32.8 fl oz

Sale price$114.00

Naturelle Fragrances Naturelle Impetuoso Dolce Hair Perfume 65ml / 2.1 fl oz

Naturelle Hair Perfume Naturelle Impetuoso Dolce Hair Perfume 65ml / 2.1 fl oz

Naturelle Naturelle Impetuoso Dolce Hair Perfume 65ml / 2.1 fl oz

Sale price$39.00

NAZCA Hair Treatment Kit 3 em 1 + Geleia + Ativador De Cachos Volumosos Eu Escolho Cachos Origem / Kit 3 in 1 + jelly + Activator In Pigtails Pigtails Bulky I Choose From

NAZCA Origem I Choose Curls Eu Escolho Cachos Curly Hair Treatment Kit 3 Itens - Nazca

Sale price$60.00

Gold Hair Advance Brazilian Keratin Treatment Lissage Progressive Brush Keratin Straightening Kit 2x1L - Gold Hair Advance

Gold Hair Advance Lissage Progressive Brush Keratin Straightening Kit 2x1L - Gold Hair Advance

Sale price$110.00

ProSalon Brazilian Keratin Treatment Let Me Be Bio Restore Natural Extracts Coconut Argan Monoi Mask 500g - ProSalon

ProSalon Brazilian Keratin Treatment Let Me Be Bio Restore Natural Extracts Coconut Argan Monoi Mask 500g - ProSalon

ProSalon Let Me Be Pro Repair Ultra Mask w/ Coconut Oil, Keratin and Collagen 500g - ProSalon

Sale price$49.00

The Keratin Store Liso Mágico Óleo 30ml - Lowell

Lowell Keeping Liss Liso Mágico Perfect Smooth Disciplining Sealing Oil 30ml - Lowell

Sale price$38.61

Forever Liss Hair Mask Forever Liss Desmaia Cabelo 2.0 Mask 300g / 10.58 fl oz

Forever Liss Forever Liss Desmaia Cabelo 2.0 Mask 300g / 10.58 fl oz

Sale price$33.00

Hair Plastic Thermal Sealing Straightening Smoothing Kit 2 Itens - Royal Professional

Hair Plastic Thermal Sealing Straightening Smoothing Kit 2 Itens - Royal Professional

Royal Professional Hair Plastic Thermal Sealing Straightening Smoothing Kit 2 Itens - Royal Professional

Sale price$39.00

ASP Hair Care Evoluxe Hair Relaxer Regular - Complete Kit - ASP

ASP Evoluxe Hair Relaxer Regular - Complete Kit - ASP

Sale price$29.40

Skala Home Care Set Skala Expert Vinagre de Maça Apple Vinegar Vegan Reconstruction Shine Treatment Kit 3 Prod. - Skala

Skala Home Care Expert Apple Vinegar Vegan Reconstruction Shine Treatment Kit 3 Prod. Skala

Skala Skala Expert Vinagre de Maça Apple Vinegar Vegan Reconstruction Shine Treatment Kit 3 Prod. - Skala

Sale price$26.49

Save $8.50

Healthy Wavy Curly Hair Abacachos Moisturizing Cream Mask 950g - Forever Liss

Forever Liss Healthy Wavy Curly Hair Abacachos Moisturizing Cream Mask 950g - Forever Liss

Sale price$30.00 Regular price$38.50

Widi Care Home Care Curvas Mágicas Quinoa Macadamia Açaí Curly Treatment Kit 5 Itens - Widi Care

Widi Care Curvas Mágicas Quinoa Macadamia Açaí Curly Treatment Kit 5 Itens - Widi Care

Sale price$99.00

Skala Hair Cream Creme De Tratamento Vinagre De Maçã / Treatment Cream Apple Cider Vinegar Treatment Cream - Skala

Skala Treatment Cream Creme De Tratamento Vinagre De Maçã / Treatment Cream Apple Cider Vinegar Treatment Cream - Skala

Skala Creme De Tratamento Vinagre De Maçã / Treatment Cream Apple Cider Vinegar Treatment Cream - Skala

Sale price$12.99

Save $6.32

Skala Treatment Cream Creme De Tratamento 2 Em 1 Manga E Castanha Do Pará / 2 In One Treatment Cream Sleeve And Brazil Nuts Treatment Cream - Skala

Skala Treatment Cream Creme De Tratamento 2 Em 1 Manga E Castanha Do Pará / 2 In One Treatment Cream Sleeve And Brazil Nuts Treatment Cream - Skala

Skala Creme De Tratamento 2 Em 1 Manga E Castanha Do Pará / 2 In One Treatment Cream Sleeve And Brazil Nuts Treatment Cream - Skala

Sale price$12.99 Regular price$19.31

Skala Treatment Cream Creme De Tratamento Banana E Bacuri / Banana Cream Treatment And Bacuri Brazil Treatment Cream - Skala

Skala Treatment Cream Creme De Tratamento Banana E Bacuri / Banana Cream Treatment And Bacuri Brazil Treatment Cream - Skala

Skala Creme De Tratamento Banana E Bacuri / Banana Cream Treatment And Bacuri Brazil Treatment Cream - Skala

Sale price$12.99

Skala Treatment Cream Creme De Tratamento 1000g #maislisos / Treatment Cream 1000g More Straight Treatment Cream - Skala

Skala Treatment Cream Creme De Tratamento 1000g #maislisos / Treatment Cream 1000g More Straight Treatment Cream - Skala

Skala Creme De Tratamento 1000g #maislisos / Treatment Cream 1000g More Straight Treatment Cream - Skala

Sale price$12.99

Sold out

Progressive Brush Nutrilipidica Innovator Formol Free 500ml - Itallian Hair Tech

Itallian Hair Tech Progressive Brush Nutrilipidica Innovator Formol Free 500ml - Itallian Hair Tech

Sale price$99.00

Forever Liss Hair Mask Btx Zero Platinum Blond Tinting Anti Yellow Treatment Mask 160g - Forever Liss

Forever Liss Deep Hair Mask Zero Platinum Blond Tinting Anti Yellow Treatment Mask 160g - Forever Liss

Sale price$15.00

Gaboni Brazilian Keratin Treatment Cicatriliso GB.tox Hair Plastic Volume Reduction Hydration Mask 250g - Gaboni

Gaboni Cicatriliso GB.tox Hair Plastic Volume Reduction Hydration Mask 250g - Gaboni

Sale price$35.00

Plancton Professional Brazilian Keratin Treatment Deep Hair Mask Orghanic Premium High Performance Hair Mask 300g - Plancton Professional

Plancton Professional Brazilian Keratin Treatment Deep Hair Mask Orghanic Premium High Performance Hair Mask 300g - Plancton Professional

Plancton Professional Deep Hair Mask Orghanic Premium High Performance Hair Mask 300g - Plancton Professional

Sale price$20.50

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About The Keratin Store

Our Keratin Treatments and expertise empower hair professionals worldwide. Founded in 2015, we offer high-quality hair products with excellent customer service and fast delivery from multiple global locations. Let us help you create beautiful, healthy hair with the products and knowledge you need to succeed.

The Keratin Store LLC
San Diego, 92109
California - USA

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