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We wanted to share a brief update about recent import changes that are affecting all international shipments to the US — including ours.

The US government recently applied new tariffs specifically to products coming from Brazil, which increased the import cost for many Brazilian goods, including cosmetics. At the same time, the US ended the de minimis rule, which used to allow packages under $800 to enter without duties. Now, orders from any country can be taxed, and customs has also made some classification errors that caused unexpected charges or delays for a few customers.

We’re handling everything as smoothly as possible. Our team is analyzing each order individually, declaring invoices in the most favorable and accurate way, and helping each customer find the best solution if any issue appears. We’re also keeping a close watch on political updates and will communicate any changes as soon as they happen.

The good news is that we currently have a large inventory already in the US of our best sellers — Tanino Blend, Sorali, Naturelle, and others — so many orders are shipping quickly with no customs impact.

If you have any questions about your order, duties, or delays, we’re here to help. Thank you so much for your patience and trust 💛

Warmly,

The Keratin Store Team

The Keratin Store

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Smooth Progressive Liss Ciare Bamboo Active Reconstructive Mask 1L - Paiolla

Paiolla Smooth Progressive Liss Ciare Bamboo Active Reconstructive Mask 1L - Paiolla

Sale price$102.96

Progressive Brush Keratin LisoPlastia No Formaldehyde Gold 2x500ml - LisoPlastia

LisoPlastia Progressive Brush Keratin LisoPlastia No Formaldehyde Gold 2x500ml - LisoPlastia

Sale price$209.53

Coconut Cocoa Original Progressive Karité Detox Formol Free 2x1L - LisoPlastia

LisoPlastia Coconut Cocoa Original Progressive Karité Detox Formol Free 2x1L - LisoPlastia

Sale price$297.30

Japanese Style Brazilian Keratin Treatment Professional Progressive Hair Brush Japanese New Style Kit 2x1L - Japonese Style

Japanese Style Brazilian Keratin Treatment Professional Progressive Hair Brush Japanese New Style Kit 2x1L - Japonese Style

Japanese Style Professional Progressive Hair Brush Japanese New Style Kit 2x1L - Japonese Style

Sale price$43.00

Progressive Brush Kerasoft No Formaldehyde Treatment 2x1L - Itallian Hair Tech

Itallian Hair Tech Progressive Brush Kerasoft No Formaldehyde Treatment 2x1L - Itallian Hair Tech

Sale price$198.00

Sold out

Progressive Brush Nutrilipidica Innovator Formol Free 500ml - Itallian Hair Tech

Itallian Hair Tech Progressive Brush Nutrilipidica Innovator Formol Free 500ml - Itallian Hair Tech

Sale price$99.00

Eco Farming Complex Natural Hair Progressive Açaí Therapy Kit 2x1L - Forty Liss

Forty Liss Eco Farming Complex Natural Hair Progressive Açaí Therapy Kit 2x1L - Forty Liss

Sale price$114.54

Eco Farming Complex Natural Coconut Progressive CocoPlastia 2x1L - Forty Liss

Forty Liss Eco Farming Complex Natural Coconut Progressive CocoPlastia 2x1L - Forty Liss

Sale price$114.54

Brush Progressive Eco Farming Complex Natural Argan Therapy 2x1L - Forty Liss

Forty Liss Brush Progressive Eco Farming Complex Natural Argan Therapy 2x1L - Forty Liss

Sale price$114.54

Nanovin A Silicon Liss Extends Progressive Smooth Post Bath 250ml - Nanovin

Nanovin Nanovin A Silicon Liss Extends Progressive Smooth Post Bath 250ml - Nanovin

Sale price$59.46

Progressive Biowell Keratin Xtract Crambe Oil Keratin Treatment 3x1L - BioWell

BioWell Progressive Biowell Keratin Xtract Crambe Oil Keratin Treatment 3x1L - BioWell

Sale price$310.04

Sold out

Brazilian Original Organic Formol Free Progressive Brush Treatment 1L - LLUM

LLUM Brazilian Original Organic Formol Free Progressive Brush Treatment 1L - LLUM

Sale price$308.88

Formol Free Progressive Vivace Liss Tricomplex Anti Frizz Treatment 1L - Dwell'x

Dwell'x Formol Free Progressive Vivace Liss Tricomplex Anti Frizz Treatment 1L - Dwell'x

Sale price$180.18

Ultimate Liss Progressive Brush Free Frizz Hair Treatment 2x300ml - Madamelis

MadameLis Brazilian Keratin Treatment Ultimate Liss Progressive Brush Free Frizz Hair Treatment 2x300ml - Madamelis

MadameLis Ultimate Liss Progressive Brush Free Frizz Hair Treatment 2x300ml - Madamelis

Sale price$45.00

Natureza Cosmetics Brazilian Keratin Treatment Natural Therapy Organic Milk Progressive Brush Formaldehyde Free 1L - Natureza

Natureza Cosmetics Brazilian Keratin Treatment Natural Therapy Organic Milk Progressive Brush Formaldehyde Free 1L - Natureza

Natureza Cosmetics Natural Therapy Organic Milk Progressive Brush Formaldehyde Free 1L - Natureza

Sale price$95.00

Professional Ocean Water Progressive Brush Hair Treatment 2x500ml - Natureza

Natureza Cosmetics Professional Ocean Water Progressive Brush Hair Treatment 2x500ml - Natureza

Sale price$38.61

Love Potion Brazilian Keratin Treatment Semi Definitive Marshmallow Progressive Argan Mirra Monoi 2x1L - Love Potion

Love Potion Brazilian Keratin Treatment Semi Definitive Marshmallow Progressive Argan Mirra Monoi 2x1L - Love Potion

Love Potion Semi Definitive Marshmallow Progressive Argan Mirra Monoi 2x1L - Love Potion

Sale price$124.00

Love Potion Brazilian Keratin Treatment Brazilian Grape Potion Cuticle Sealing Progressive Treatment 1L - Love Potion

Love Potion Brazilian Grape Potion Cuticle Sealing Progressive Treatment 1L - Love Potion

Sale price$90.23

Professional Japanese Progressive Organoplasty Hair Treatment 1L - Anjore

Professional Japanese Progressive Organoplasty Hair Treatment 1L - Anjore

Anjore Professional Japanese Progressive Organoplasty Hair Treatment 1L - Anjore

Sale price$99.00

Progressive Shower Easier Smooth Treatment Volume Reducer Mask 300ml - Anjore

Anjore Progressive Shower Easier Smooth Treatment Volume Reducer Mask 300ml - Anjore

Sale price$51.48

Honma Tokyo Brazilian Keratin Treatment Bio Coconut Discipline Collagem Gel Progressive Hair Treatment 1L - Honma Tokyo

Honma Tokyo Hair Gel Bio Coconut Discipline Collagem Gel Progressive Hair Treatment 1L - Honma Tokyo

Honma Tokyo Bio Coconut Discipline Collagem Gel Progressive Hair Treatment 1L - Honma Tokyo

Sale price$139.00

Okra Post Progressive Treatment Special Hydra 2x250ml - Plancton Professional

Plancton Professional Okra Post Progressive Treatment Special Hydra 2x250ml - Plancton Professional

Sale price$25.00

Professional Gel Foemol Free Hair Progressive Brush Ice Liss 1000ml - Alkimia

Professional Gel Foemol Free Hair Progressive Brush Ice Liss 1000ml - Alkimia

Alkimia Professional Gel Foemol Free Hair Progressive Brush Ice Liss 1000ml - Alkimia

Sale price$82.50

Professional Progressive Brush Hair Treatment Fioplastia 1L - Alkimia

Alkimia Professional Progressive Brush Hair Treatment Fioplastia 1L - Alkimia

Sale price$82.50

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About The Keratin Store

Our Keratin Treatments and expertise empower hair professionals worldwide. Founded in 2015, we offer high-quality hair products with excellent customer service and fast delivery from multiple global locations. Let us help you create beautiful, healthy hair with the products and knowledge you need to succeed.

The Keratin Store LLC
San Diego, 92109
California - USA

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