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We wanted to share a brief update about recent import changes that are affecting all international shipments to the US — including ours.

The US government recently applied new tariffs specifically to products coming from Brazil, which increased the import cost for many Brazilian goods, including cosmetics. At the same time, the US ended the de minimis rule, which used to allow packages under $800 to enter without duties. Now, orders from any country can be taxed, and customs has also made some classification errors that caused unexpected charges or delays for a few customers.

We’re handling everything as smoothly as possible. Our team is analyzing each order individually, declaring invoices in the most favorable and accurate way, and helping each customer find the best solution if any issue appears. We’re also keeping a close watch on political updates and will communicate any changes as soon as they happen.

The good news is that we currently have a large inventory already in the US of our best sellers — Tanino Blend, Sorali, Naturelle, and others — so many orders are shipping quickly with no customs impact.

If you have any questions about your order, duties, or delays, we’re here to help. Thank you so much for your patience and trust 💛

Warmly,

The Keratin Store Team

The Keratin Store

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Forever Liss Hair Care Chelating Detox pH Equalizer Acidification Treatment Fluid 300ml - Forever Liss

Forever Liss Chelating Detox pH Equalizer Acidification Treatment Fluid 300ml - Forever Liss

Sale price$23.00

Magic Color Brazilian Keratin Treatment Unicolors Pigmenting Mask 150ml - Magic Color

Magic Color Unicolors Redhead Copper Golden Pé de Moça Pigmenting Mask 150ml - Magic Color

Sale price$19.80

Divina Dama Brazilian Keratin Treatment Henê Powder Chocolate Straightening Smoothing Dyeing Henna 240g - Divina Dama

Divina Dama Henê Powder Chocolate Straightening Smoothing Dyeing Henna 240g - Divina Dama

Sale price$27.50

Divina Dama Brazilian Keratin Treatment Amazon Henê Powder Colorless Perfumed Henna Straightening 200g - Divina Dama

Divina Dama Amazon Henê Powder Colorless Perfumed Henna Straightening 200g - Divina Dama

Sale price$23.00

Divina Dama Brazilian Keratin Treatment Lot of 10 Ultra Dark Straightening Blue Bluish Black Henna 180g - Divina Dama

Divina Dama Lot of 10 Ultra Dark Straightening Blue Bluish Black Henna 180g - Divina Dama

Sale price$88.00

Magic Color Hair Mask Ojon Coconut Noblesse K. CC Cream 12 in 1 Restorative Mask 800g - Magic Color

Magic Color Ojon Coconut Noblesse K. CC Cream 12 in 1 Restorative Mask 800g - Magic Color

Sale price$33.00

Forever Liss Hair Mask Platinum Blond Toning Hair shampoo 300ml - Forever Liss

Forever Liss Hair Mask Platinum Blond Toning Hair shampoo 300ml - Forever Liss

Forever Liss Platinum Blond Toning Hair shampoo 300ml - Forever Liss

Sale price$15.00

Avlon Brazilian Keratin Treatment Professional Brazilian Uberliss Smoothing Treatment Formol Free 2x950ml - Avlon

Avlon Brazilian Keratin Treatment Professional Brazilian Uberliss Smoothing Treatment Formol Free 2x950ml - Avlon

Avlon Professional Brazilian Uberliss Smoothing Treatment Formol Free 2x950ml - Avlon

Sale price$199.00

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Honma Tokyo Brazilian Keratin Treatment Professional Number One Basil Pro Finisher Brightness Hair Mask 1L - Honma Tokyo

Honma Tokyo Brazilian Keratin Treatment Professional Number One Basil Pro Finisher Brightness Hair Mask 1L - Honma Tokyo

Honma Tokyo Professional Number One Basil Pro Finisher Brightness Hair Mask 1L - Honma Tokyo

Sale price$22.00

Inoar Brazilian Hair Treatment Absolut DayMost CLR Treatment Mask 250g - Inoar

Inoar Brazilian Hair Treatment Absolut DayMost CLR Treatment Mask 250g - Inoar

Inoar Absolut DayMost CLR Treatment Mask 250g - Inoar

Sale price$38.61

Forever Liss Home Care Ultra Concentrated Varnish Bath Hydrolyzed Keratin Spray 300ml - Forever Liss

Forever Liss Home Care Ultra Concentrated Varnish Bath Hydrolyzed Keratin Spray 300ml - Forever Liss

Forever Liss Ultra Concentrated Varnish Bath Hydrolyzed Keratin Spray 300ml - Forever Liss

Sale price$19.90

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Forever Liss Hair Mask Deep Hydration Professional Silicon Blend Btox Argan Mask 250g - Forever Liss

Forever Liss Hair Mask Deep Hydration Professional Silicon Blend Btox Argan Mask 250g - Forever Liss

Forever Liss Deep Hydration Professional Silicon Blend Deep Hair Mask Argan Mask 250g - Forever Liss

Sale price$20.00

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Forever Liss Hair Mask Babosa Slug Deep Hydration Repair Moisturizing Mask 250g - Forever Liss

Forever Liss Hair Mask Babosa Slug Deep Hydration Repair Moisturizing Mask 250g - Forever Liss

Forever Liss Babosa Slug Deep Hydration Repair Moisturizing Mask 250g - Forever Liss

Sale price$15.00

Forever Liss Home Care Professional Home Care Anti-Frizz Total Smooth Kit - Forever Liss

Forever Liss Professional Home Care Anti-Frizz Total Smooth Kit - Forever Liss

Sale price$49.00

EMBELLEZE Brazilian Keratin Embelleze 5 Pack of Hene Black Coffee Hair Color Smoothing Straightening Cream 180g

Embelleze 5 Pack of Hene Black Coffee Hair Color Smoothing Straightening Cream 180g

EMBELLEZE Embelleze 5 Pack of Hene Black Coffee Hair Color Smoothing Straightening Cream 180g

Sale price$40.00

EMBELLEZE Hair Color Semprebella Hene Pelucia Medium Pouch Hair Color 180g Embelleze - Pack of 10, 180g each (Lot of 10)

EMBELLEZE Semprebella Hene Pelucia Medium Pouch Hair Color 180g Embelleze - Pack of 10, 180g each (Lot of 10)

Sale price$75.00

Forever Liss Home Care Forever Liss Xô Frizz Kit 2x 250g / 2x 8.8 fl oz

Forever Liss Forever Liss Xô Frizz Kit 2x 250g / 2x 8.8 fl oz

Sale price$38.00

Floractive Hair Care Marroco Argan Sérum Hair Repair Frizz Reducer Finisher Treatment Oil 60ml - Floractive

Floractive Marroco Argan Serum Hair Repair Frizz Reducer Finisher Treatment Oil 60ml - Floractive

Sale price$42.00

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Floractive Hair Straighteners BioBtx Smooth Volume Reducer Anti Frizz Toner Deep Hair Mask 1Kg - Floractive

Floractive Hair Straighteners BioBtx Smooth Volume Reducer Anti Frizz Toner Deep Hair Mask 1Kg - Floractive

Floractive BioBtx Smooth Volume Reducer Anti Frizz Toner Deep Hair Mask 1Kg - Floractive

Sale price$156.00

Fox Hair Straighteners Brazilian Dona Fifi Cuticle Sealing Straightener Progressive Brush Kit 2x1L - Fox

Fox Brazilian Dona Fifi Cuticle Sealing Straightener Progressive Brush Kit 2x1L - Fox

Sale price$65.00

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Forever Liss Hair Care Hair Cauterization Cauter Restore Refill Thermo Activated Mask 400g - Forever Liss

Forever Liss Hair Cauterization Cauter Restore Refill Thermo Activated Mask 400g - Forever Liss

Sale price$39.00

Uberliss Brazilian Keratin Treatment Thermal UV Protection Anti Frizz Elixir Damage Prevent Finisher 120ml - Uberliss

Avlon Uberliss Thermal UV Protection Anti Frizz Elixir Damage Prevent 120ml - Avlon

Sale price$51.48

Agilise Professional Brazilian Keratin Treatment Unika Blue Anti Yellow Tinting Smoothing Gel Progressive Brush 250ml - Agilise

Agilise Professional Agilise Professional Unika Blue Gel 250ml / 8.45 Fl Oz

Sale price$50.00

Lizze Acessories Professional Straightening Flat Iron Mini Plank Bivolt Hair Board 392F 25W - Lizze

Lizze Hair Straightener Mini Bivolt 392F 25W - Lizze

Sale price$90.09

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About The Keratin Store

Our Keratin Treatments and expertise empower hair professionals worldwide. Founded in 2015, we offer high-quality hair products with excellent customer service and fast delivery from multiple global locations. Let us help you create beautiful, healthy hair with the products and knowledge you need to succeed.

The Keratin Store LLC
San Diego, 92109
California - USA

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