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We wanted to share a brief update about recent import changes that are affecting all international shipments to the US — including ours.

The US government recently applied new tariffs specifically to products coming from Brazil, which increased the import cost for many Brazilian goods, including cosmetics. At the same time, the US ended the de minimis rule, which used to allow packages under $800 to enter without duties. Now, orders from any country can be taxed, and customs has also made some classification errors that caused unexpected charges or delays for a few customers.

We’re handling everything as smoothly as possible. Our team is analyzing each order individually, declaring invoices in the most favorable and accurate way, and helping each customer find the best solution if any issue appears. We’re also keeping a close watch on political updates and will communicate any changes as soon as they happen.

The good news is that we currently have a large inventory already in the US of our best sellers — Tanino Blend, Sorali, Naturelle, and others — so many orders are shipping quickly with no customs impact.

If you have any questions about your order, duties, or delays, we’re here to help. Thank you so much for your patience and trust 💛

Warmly,

The Keratin Store Team

The Keratin Store

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Anti Hair Fall Growing Shampoo Caffeine's Therapy 240ml - Magic Science

Magic Science Hair Treatment Anti Hair Fall Growing Shampoo Caffeine's Therapy 240ml - Magic Science

Magic Science Anti Hair Fall Growing Shampoo Caffeine's Therapy 240ml - Magic Science

Sale price$69.00 Regular price$99.00

Floractive Brazilian Keratin Treatment Flora Vegan Lissage Progressive Brush Shampoo 1L - Floractive

Floractive Brazilian Keratin Treatment Flora Vegan Lissage Progressive Brush Shampoo 1L - Floractive

Floractive Flora Vegan Gloss Protein Extreme 1L - Floractive

Sale price$176.00

Borabella Brazilian Keratin Treatment Semi Definitive 3D Organic Sealing Formol Free Progressive 350ml - Borabella

Borabella Brazilian Keratin Treatment Semi Definitive 3D Organic Sealing Formol Free Progressive 350ml - Borabella

Borabella Semi Definitive 3D Organic Sealing Formol Free Progressive 350ml - Borabella

Sale price$27.90

Professional Hair Moisturizer Jelly Blond Toning Gelatine Mask 1Kg - Love Potion

Love Potion Hair Mask Professional Hair Moisturizer Jelly Blond Toning Gelatine Mask 1Kg - Love Potion

Love Potion Professional Hair Moisturizer Jelly Blond Toning Gelatine Mask 1Kg - Love Potion

Sale price$49.00

Belase Saloon Brazilian Original Smoke Filter + Carbon - Belase

Belase Brazilian Original Saloon Blowout Hair Purifier Smoke Filter Carbon + - Belase

Sale price$61.48

Maria Escandalosa Hair Color Deep Hair Mask VIOLET M-tox Hair Straightening 1Kg - Maria Escandalosa

Maria Escandalosa Hair Mask Deep Hair Mask VIOLET M-tox Hair Straightening 1Kg - Maria Escandalosa

Maria Escandalosa Deep Hair Mask VIOLET M-tox Hair Straightening 1Kg - Maria Escandalosa

Sale price$21.00

Floractive Hair Mask Restore Toning Shampoo & Mask Perfect Blonder Hair 2x1L - Floractive

Floractive Hair Mask Restore Toning Shampoo & Mask Perfect Blonder Hair 2x1L - Floractive

Floractive Restore Toning Shampoo & Mask Perfect Blonder Hair 2x1L - Floractive

Sale price$93.50

1Ka Brazilian Keratin Treatment Steel Shield Thermo Acrylic Formaldehyde Free 500ml- 1Ka

1Ka Brazilian Keratin Treatment Steel Shield Thermo Acrylic Formaldehyde Free 500ml- 1Ka

1Ka Steel Shield Thermo Acrylic Formaldehyde Free 500ml- 1Ka

Sale price$62.40

Borabella Hair Straighteners SOS Extreme Anti Hair Rubber Fiber Reconstruction Anti Loss 240ml - Borabella

Borabella SOS Extreme Anti Hair Rubber Fiber Reconstruction Anti Loss 240ml - Borabella

Sale price$22.00

Lot of 12 Brazilian Plush Henna Hair Tinting Straightening 180g - Henê Amazônia

Embelleze Hair Color Lot of 12 Brazilian Plush Henna Hair Tinting Straightening 180g - Henê Amazônia

Embelleze Lot of 12 Brazilian Plush Henna Hair Tinting Straightening 180g - Henê Amazônia

Sale price$77.22

Maria Escandalosa Hair Mask Deep Hair Mask White Formaldehyde Free Maria Escandalosa 1kg - Maria Escandalosa

Maria Escandalosa Hair Mask Btox White Formaldehyde Free Maria Escandalosa 1kg - Maria Escandalosa

Maria Escandalosa Deep Hair Mask White Formaldehyde Free Maria Escandalosa 1kg - Maria Escandalosa

Sale price$19.80

Forever Liss Hair Mask Faints Hair Moisturizing Anti Frizz Instant Action Mask 350g - Forever Liss

Forever Liss Hair Mask Faints Hair Moisturizing Anti Frizz Instant Action Mask 350g - Forever Liss

Forever Liss Faints Hair Moisturizing Anti Frizz Instant Action Mask 350g - Forever Liss

Sale price$24.00

Sold out

Lissplastia Capillary Realignment Hair Treatment 3 Products - Forever Liss

Forever Liss Brazilian Keratin Treatment Lissplastia Capillary Realignment Hair Treatment 3 Products - Forever Liss

Forever Liss Lissplastia Capillary Realignment Hair Treatment 3 Products - Forever Liss

Sale price$115.00

Agilise Professional Brazilian Hair Treatment Agi Control Blotox Mask 1kg - Agilise Professional

Agilise Professional Brazilian Hair Treatment Agi Control Blotox Mask 1kg - Agilise Professional

Agilise Professional Agilise Professional Agi Control Volume Reducer 1 Litre / 32.8 fl oz

Sale price$90.00

Magic Color Hair Gloss 3D Blond Black Treatment Tinting Gloss Mask Graphite Effect 500ml - Magic Color

Magic Color Brazilian Keratin Treatment 3D Blond Black Treatment Tinting Gloss Mask Graphite Effect 500ml - Magic Color

Magic Color 3D Blond Black Treatment Tinting Gloss Mask Graphite Effect 500ml - Magic Color

Sale price$27.50

Forever Liss Home Care Anabolic Shampoo Super Concentrated Supplement Treatment 300ml - Forever Liss

Forever Liss Home Care Anabolic Shampoo Super Concentrated Supplement Treatment 300ml - Forever Liss

Forever Liss Anabolic Shampoo Super Concentrated Supplement Treatment 300ml - Forever Liss

Sale price$15.00

Floractive Hair Oil Finish Glow Purple Shine Spray 60ml - Floractive

Floractive Hair Oil Finish Glow Purple Shine Spray 60ml - Floractive

Floractive Finish Glow Purple Shine Spray 60ml - Floractive

Sale price$29.40

Gold Spell Brazilian Keratin Gold Spell Powerful KIT Tonic + Shampoo + Conditioner 3x 250ml / 3x 8.45 fl oz for Strong and Healthy Hair Growth

Gold Spell Gold Spell Powerful (Poderoso) KIT Tonic + Shampoo + Conditioner 3x 250ml / 3x 8.45 fl oz for Strong and Healthy Hair Growth

Sale price$189.00

Love Potion Home Care Água de Arroz Rice Water Exfoliating Shine Hair Treatment Kit 3x500 - Love Potion

Love Potion Água de Arroz Rice Water Exfoliating Shine Hair Treatment Kit 3x500 - Love Potion

Sale price$54.00

Spanish Capillary Cocktail Hair Mask Grape Karite D-panthenol 500g - Love Potion

Love Potion Spanish Capillary Cocktail Hair Mask Grape Karite D-panthenol 500g - Love Potion

Sale price$25.74

Alise Hair Brazilian Keratin Treatment Shower Progressive Brush Hair Treatment Progressiva de Chuveiro 500ml - Alise Hair

Nuance Shower Progressive Brush Progressiva de Chuveiro 500ml - Alise Hair

Alise Hair Shower Progressive Brush Hair Treatment Progressiva de Chuveiro 500ml - Alise Hair

Sale price$38.00

Lola Cosmetics Hair Mask Dream Cream Super Moisturizing Mask 450g - Lola Cosmetics

Lola Cosmetics Hair Mask Dream Cream Super Moisturizing Mask 450g - Lola Cosmetics

Lola Cosmetics Dream Cream Super Moisturizing Mask 450g - Lola Cosmetics

Sale price$38.61

Forever Liss Brazilian Hair Treatment Hydration Mask High Impact 1kg - Forever Liss

Forever Liss Brazilian Hair Treatment Hydration Mask High Impact 1kg - Forever Liss

Forever Liss Hydration Mask High Impact 1kg - Forever Liss

Sale price$32.00

Divina Dama Brazilian Keratin Treatment Amazonia Henê Gel Medium Black Straightening Henna Keratin 180g - Divina Dama

Divina Dama Brazilian Keratin Treatment Lot of 10 Amazon Henê Gel Medium Black Straightening Henna 180g - Divina Dama

Divina Dama Lot of 10 Amazon Henê Gel Medium Black Straightening Henna 180g - Divina Dama

Sale price$71.50

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About The Keratin Store

Our Keratin Treatments and expertise empower hair professionals worldwide. Founded in 2015, we offer high-quality hair products with excellent customer service and fast delivery from multiple global locations. Let us help you create beautiful, healthy hair with the products and knowledge you need to succeed.

The Keratin Store LLC
San Diego, 92109
California - USA

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