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We wanted to share a brief update about recent import changes that are affecting all international shipments to the US — including ours.

The US government recently applied new tariffs specifically to products coming from Brazil, which increased the import cost for many Brazilian goods, including cosmetics. At the same time, the US ended the de minimis rule, which used to allow packages under $800 to enter without duties. Now, orders from any country can be taxed, and customs has also made some classification errors that caused unexpected charges or delays for a few customers.

We’re handling everything as smoothly as possible. Our team is analyzing each order individually, declaring invoices in the most favorable and accurate way, and helping each customer find the best solution if any issue appears. We’re also keeping a close watch on political updates and will communicate any changes as soon as they happen.

The good news is that we currently have a large inventory already in the US of our best sellers — Tanino Blend, Sorali, Naturelle, and others — so many orders are shipping quickly with no customs impact.

If you have any questions about your order, duties, or delays, we’re here to help. Thank you so much for your patience and trust 💛

Warmly,

The Keratin Store Team

The Keratin Store

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Forever Liss Brazilian Hair Treatment Capillary Btox Argan Oil 1kg - Forever Liss

Forever Liss Brazilian Hair Treatment Capillary Btox Argan Oil 1kg - Forever Liss

Forever Liss Capillary Btox Mask Argan Oil 1kg - Forever Liss

Sale price$48.00

Borabella Hair Treatment Pra Tudo Capillary Schedule Hydration Nutrition Repair Hair Mask 1Kg - Borabella

Borabella Hair Mask Pra Tudo Capillary Schedule Hydration Nutrition Repair Hair Mask 1Kg - Borabella

Borabella Pra Tudo Capillary Schedule Hydration Nutrition Repair Hair Mask 1Kg - Borabella

Sale price$59.00

Lizze Acessories Professional Straightening Gray Flat Iron Hair Board Extreme 480F 110V - Lizze

Lizze Flat Iron Hair Straightener Extreme Gray 480F / 110V - Lizze

Lizze Hair Straightener Extreme Gray 480F / 110V - Lizze

Sale price$174.90

Save $14.20

Borabella Brazilian Keratin Treatment Semi Definitive 3D Organic Sealing Formol Free Progressive 1000ml - Borabella

Borabella Brazilian Keratin Treatment Semi Definitive 3D Organic Sealing Formol Free Progressive 1000ml - Borabella

Borabella Borabella Sealant Silk 3D Semi Definitive Without Formaldehyde 1000ml - Borabella

Sale price$64.80 Regular price$79.00

Fogazza Cosmetics Brazilian Keratin Treatment Dr. Therapy Shampoo and Conditoner Kit - Fogazza Cosmetics

Fogazza Cosmetics Brazilian Keratin Treatment Dr. Therapy Shampoo and Conditoner Kit - Fogazza Cosmetics

Fogazza Cosmetics Dr. Therapy Shampoo and Conditoner Kit - Fogazza Cosmetics

Sale price$36.00

Belase Air Purifier Salon Air Purifier Belase for Keratin Blowout Hair Treatments

Belase Salon Air Purifier Belase for Keratin Blowout Hair Treatments

Sale price$779.00

Love Potion Brazilian Keratin Treatment Semi Definitive Marshmallow Progressive Argan Mirra Monoi 2x1L - Love Potion

Love Potion Brazilian Keratin Treatment Semi Definitive Marshmallow Progressive Argan Mirra Monoi 2x1L - Love Potion

Love Potion Semi Definitive Marshmallow Progressive Argan Mirra Monoi 2x1L - Love Potion

Sale price$124.00

Borabella Brazilian Keratin Treatment Hair Mirroring Immediate Reconstruction Cauter Gloss Shielding 500ml - Borabella

Borabella Brazilian Keratin Treatment Hair Mirroring Immediate Reconstruction Cauter Gloss Shielding 500ml - Borabella

Borabella Hair Mirroring Immediate Reconstruction Cauter Gloss Shielding 500ml - Borabella

Sale price$27.50

Love Potion Home Care Home Care Maintenance Marshmallow Shampoo and Conditioner 2x500ml - Love Potion

Love Potion Home Care Home Care Maintenance Marshmallow Shampoo and Conditioner 2x500ml - Love Potion

Love Potion Home Care Maintenance Marshmallow Shampoo and Conditioner 2x500ml - Love Potion

Sale price$25.59

Love Potion Hair Mask Love Tox Blond Straightening Cream Anti Frizz Botox Hair Mask 1Kg - Love Potion

Love Potion Hair Mask Love Tox Blond Straightening Cream Anti Frizz Botox Hair Mask 1Kg - Love Potion

Love Potion Love Tox Blond Straightening Cream Anti Frizz Botox Hair Mask 1Kg - Love Potion

Sale price$47.00

Honma Tokyo Brazilian Keratin Treatment Bio Coconut Discipline Collagem Gel Progressive Hair Treatment 1L - Honma Tokyo

Honma Tokyo Hair Gel Bio Coconut Discipline Collagem Gel Progressive Hair Treatment 1L - Honma Tokyo

Honma Tokyo Bio Coconut Discipline Collagem Gel Progressive Hair Treatment 1L - Honma Tokyo

Sale price$139.00

Fogazza Cosmetics Brazilian Keratin Treatment Enzyme Therapy Dr. Therapy 150ml - Fogazza Cosmetics

Fogazza Cosmetics Brazilian Keratin Treatment Enzyme Therapy Dr. Therapy 150ml - Fogazza Cosmetics

Fogazza Cosmetics Enzyme Therapy Dr. Therapy 150ml - Fogazza Cosmetics

Sale price$21.00

Sold out

Forever Liss Brazilian Hair Treatment Anabolic Capillary Mask Strength and Nutrition 950gr - Forever Liss

Forever Liss Brazilian Hair Treatment Anabolic Capillary Mask Strength and Nutrition 950gr - Forever Liss

Forever Liss Anabolic Capillary Mask Strength and Nutrition 950gr - Forever Liss

Sale price$56.05

Maria Escandalosa Hair Mask Maria Escandalosa Beautox White Deep Hair Mask x 1Kg - Maria Escandalosa

Maria Escandalosa Hair Mask Maria Escandalosa Beautox White Btxx 2x1L - Maria Escandalosa

Maria Escandalosa Maria Escandalosa Beautox White Deep Hair Mask x 1Kg - Maria Escandalosa

Sale price$19.80

Eternity Liss Brazilian Keratin Treatment Perola Brazilian Shine Treatment Kit 3x1L - Eternity Liss

Eternity Liss Brazilian Keratin Treatment Perola Brazilian Shine Treatment Kit 3x1L - Eternity Liss

Eternity Liss Perola Brazilian Shine Treatment Kit 3x1L - Eternity Liss

Sale price$88.00

Magic Color Hair Gloss Platinum White Anti Yellow Treatment 3D Tinting Gloss Mask 500ml - Magic Color

Magic Color Brazilian Keratin Treatment Platinum White Anti Yellow Treatment 3D Tinting Gloss Mask 500ml - Magic Color

Magic Color Platinum White Anti Yellow Treatment 3D Tinting Gloss Mask 500ml - Magic Color

Sale price$32.00

Nao Chore Mais No More Crying Progressive Hair Treatment 2x350ml - Borabella

Borabella Brazilian Keratin Nao Chore Mais No More Crying Progressive Hair Treatment 2x350ml - Borabella

Borabella Nao Chore Mais No More Crying Progressive Hair Treatment 2x350ml - Borabella

Sale price$40.00

Sold out

Lizze Acessories Straightening Flat Iron Extreme Slim Gray Hair Board 480F 110V 127V - Lizze

Lizze Hair Straightener Extreme Gray Slim 480F / 110V - Lizze

Sale price$118.90

Love Potion Hair Mask Home Repair Moisturizer Marshmallow Argan Mirra Monoi Mask 500g - Love Potion

Love Potion Hair Mask Home Repair Moisturizer Marshmallow Argan Mirra Monoi Mask 500g - Love Potion

Love Potion Home Repair Moisturizer Marshmallow Argan Mirra Monoi Mask 500g - Love Potion

Sale price$22.00

1Ka Hair Mask Natural Mask Argan Acai 1kg - 1Ka

1Ka Hair Mask Natural Mask Argan Acai 1kg - 1Ka

1Ka Natural Mask Argan Acai 1kg - 1Ka

Sale price$81.79

Forever Liss Brazilian Hair Treatment UTI (Ultimate Treatment Intensive) Reconstructive Mask 950g - Forever Liss

Forever Liss Brazilian Hair Treatment UTI (Ultimate Treatment Intensive) Reconstructive Mask 950g - Forever Liss

Forever Liss UTI (Ultimate Treatment Intensive) Reconstructive Mask 950g - Forever Liss

Sale price$33.00

Love Potion Hair Mask Capillary Gelatine Love Jelly Post Chemical Moisturizing Mask 1Kg - Love Potion

Capillary Gelatine Love Jelly Post Chemical Moisturizing Mask 1Kg - Love Potion

Love Potion Capillary Gelatine Love Jelly Post Chemical Moisturizing Mask 1Kg - Love Potion

Sale price$45.00

Forever Liss Hair Mask Varnish Bath Hair Mask 1kg - Forever Liss

Forever Liss Hair Mask Varnish Bath Hair Mask 1kg - Forever Liss

Forever Liss Varnish Bath Hair Mask 1kg - Forever Liss

Sale price$34.00

Eternity Liss Brazilian Keratin Treatment Cacau Brazilian Shine Treatment Kit 3x1L - Eternity Liss

Eternity Liss Brazilian Keratin Treatment Cacau Brazilian Shine Treatment Kit 3x1L - Eternity Liss

Eternity Liss Cacau Brazilian Shine Treatment Kit 3x1L - Eternity Liss

Sale price$88.00

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About The Keratin Store

Our Keratin Treatments and expertise empower hair professionals worldwide. Founded in 2015, we offer high-quality hair products with excellent customer service and fast delivery from multiple global locations. Let us help you create beautiful, healthy hair with the products and knowledge you need to succeed.

The Keratin Store LLC
San Diego, 92109
California - USA

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