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We wanted to share a brief update about recent import changes that are affecting all international shipments to the US — including ours.

The US government recently applied new tariffs specifically to products coming from Brazil, which increased the import cost for many Brazilian goods, including cosmetics. At the same time, the US ended the de minimis rule, which used to allow packages under $800 to enter without duties. Now, orders from any country can be taxed, and customs has also made some classification errors that caused unexpected charges or delays for a few customers.

We’re handling everything as smoothly as possible. Our team is analyzing each order individually, declaring invoices in the most favorable and accurate way, and helping each customer find the best solution if any issue appears. We’re also keeping a close watch on political updates and will communicate any changes as soon as they happen.

The good news is that we currently have a large inventory already in the US of our best sellers — Tanino Blend, Sorali, Naturelle, and others — so many orders are shipping quickly with no customs impact.

If you have any questions about your order, duties, or delays, we’re here to help. Thank you so much for your patience and trust 💛

Warmly,

The Keratin Store Team

The Keratin Store

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Brazilian Keratin Treatments

Brazilian Keratin Treatments

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432 products

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Fox Hair Straighteners Brazilian Dona Fifi Cuticle Sealing Straightener Progressive Brush Kit 2x1L - Fox

Fox Brazilian Dona Fifi Cuticle Sealing Straightener Progressive Brush Kit 2x1L - Fox

Sale price$65.00

Mairibel Brazilian Keratin Treatment Ammonium Thioglycolate Extra Strong Afro Progressive Kit 3 Itens - Mairibel

Mairibel Ammonium Thioglycolate Extra Strong Afro Progressive Kit 3 Itens - Mairibel

Sale price$138.50

Ultimate Liss Progressive Brush Free Frizz Hair Treatment 2x300ml - Madamelis

MadameLis Brazilian Keratin Treatment Ultimate Liss Progressive Brush Free Frizz Hair Treatment 2x300ml - Madamelis

MadameLis Ultimate Liss Progressive Brush Free Frizz Hair Treatment 2x300ml - Madamelis

Sale price$45.00

MadameLis Brazilian Keratin Treatment Bio Redun Prolonged Hair Treatment Progressive Brush 2x1L - Madamelis

Madame lis Brazilian Keratin Treatment Bio-Redun Formaldehyde Free Progressive Brush 2x1L (New Package) - Madame Lis

MadameLis Bio Redun Prolonged Hair Treatment Progressive Brush 2x1L - Madamelis

Sale price$134.50

My Phios Hair Straighteners Progressive Brush Hair Straightening Volume Reducer Proliss Kit 2x1L - My Phios

My Phios Home Care Set Progressive Brush Hair Straightening Volume Reducer Proliss Kit 2x1L - My Phios

My Phios Progressive Brush Hair Straightening Volume Reducer Proliss Kit 2x1L - My Phios

Sale price$119.40

Alise Hair Hair Straighteners Smooth Hair Professional Straightening Progressive In Shower 500ml - Alise Hair

Alise Hair Smooth Hair Professional Straightening Progressive In Shower 500ml - Alise Hair

Sale price$89.00

Fio Perfeitto Hair Straighteners Yper Blend Mega Straightening Formol Free Progressive Brush 1L - Fio Perfeitto

Fio Perfeitto Yper Blend Mega Straightening Formol Free Progressive Brush 1L - Fio Perfeitto

Sale price$49.50

Fio Perfeitto Hair Straighteners Nagai Japonese Argan Keratin Progressive Brush Restore Kit 2x1L - Fio Perfeitto

Fio Perfeitto Nagai Japonese Argan Keratin Progressive Brush Restore Kit 2x1L - Fio Perfeitto

Sale price$49.00

Não Chore Mais Don't Cry Anymore Progressive Brush Kit 2x350ml - Borabella

Borabella Não Chore Mais Don't Cry Anymore Progressive Brush Kit 2x350ml - Borabella

Borabella Não Chore Mais Don't Cry Anymore Progressive Brush Kit 2x350ml - Borabella

Sale price$39.00

Gold Hair Advance Brazilian Keratin Treatment Lissage Progressive Brush Keratin Straightening Kit 2x1L - Gold Hair Advance

Gold Hair Advance Lissage Progressive Brush Keratin Straightening Kit 2x1L - Gold Hair Advance

Sale price$110.00

Minas Flor Brazilian Keratin Hair Lipo Liss Evolution Volume Reducer Progressive Brush 1000ml - Minas Flor

Minas Flor Brazilian Keratin Treatment Hair Lipo Liss Evolution Volume Reducer Progressive Brush 1000ml - Minas Flor

Minas Flor Hair Lipo Liss Evolution Volume Reducer Progressive Brush 1000ml - Minas Flor

Sale price$195.00

Save $11.01

ProSalon Brazilian Keratin Treatment Protein Smoothing Blond Toning Let Me Be Progressive Mask 500ml - ProSalon

ProSalon Protein Smoothing Blond Toning Let Me Be Progressive Mask 500ml - ProSalon

Sale price$68.99 Regular price$80.00

Sold out

Elieti Vacari Brazilian Keratin Treatment Biotin B7 Sericin Supreme Evolution Retexturizer Progressive 1L - Elieti Vacari

Elieti Vacari Biotin B7 Sericin Supreme Evolution Retexturizer Progressive 1L - Elieti Vacari

Sale price$94.00

Smooth Progressive Liss Ciare Bamboo Active Reconstructive Mask 1L - Paiolla

Paiolla Smooth Progressive Liss Ciare Bamboo Active Reconstructive Mask 1L - Paiolla

Sale price$102.96

Japanese Style Brazilian Keratin Treatment Professional Progressive Hair Brush Japanese New Style Kit 2x1L - Japonese Style

Japanese Style Brazilian Keratin Treatment Professional Progressive Hair Brush Japanese New Style Kit 2x1L - Japonese Style

Japanese Style Professional Progressive Hair Brush Japanese New Style Kit 2x1L - Japonese Style

Sale price$43.00

La Bella Liss Brazilian Keratin Treatment Brazilian Straightening Treatment Shower Progressive Mask 100ml - La Bella Liss

La Bella Liss Brazilian Keratin Treatment Brazilian Straightening Treatment Shower Progressive Mask 100ml - La Bella Liss

La Bella Liss Brazilian Straightening Treatment Shower Progressive Mask 100ml - La Bella Liss

Sale price$19.31

Professional Ocean Water Progressive Brush Hair Treatment 2x500ml - Natureza

Natureza Cosmetics Professional Ocean Water Progressive Brush Hair Treatment 2x500ml - Natureza

Sale price$38.61

Maria Escandalosa Brazilian Keratin Treatment Express Hydrate Shower Progressive Hair Treatment 300ml - Maria Escandalosa

Maria Escandalosa Brazilian Keratin Treatment Express Hydrate Shower Progressive Hair Treatment 300ml - Maria Escandalosa

Maria Escandalosa Express Hydrate Shower Progressive Hair Treatment 300ml - Maria Escandalosa

Sale price$21.50

Professional Traditional Progressive Brush Treatment 2x300ml - bonequinha

Professional Traditional Progressive Brush Treatment 2x300ml - bonequinha

Maria Escandalosa Professional Traditional Progressive Brush Treatment 2x300ml - bonequinha

Sale price$25.00

Fio Perfeitto Brazilian Keratin Treatment Ingel Maxx LisoPlastia Progressive Brush 2x1000ml - FioPerfeitto

Fio Perfeitto Brazilian Keratin Treatment Ingel Maxx LisoPlastia Progressive Brush 2x1000ml - FioPerfeitto

Fio Perfeitto Ingel Maxx LisoPlastia Progressive Brush 2x1000ml - FioPerfeitto

Sale price$108.90

Fox Brazilian Keratin Treatment New Fox Gloss Progressive Brush Hair Straightening Smoothing Kit 2x1L - Fox

Fox Brazilian Keratin Treatment New Fox Gloss Progressive Brush Kit 2x1L - Fox

Fox New Fox Gloss Progressive Brush Hair Straightening Smoothing Kit 2x1L - Fox

Sale price$64.35

Hobety Hair Care Restore Brush Reducer Sealant Shielding Deep Hair Mask Progressive Kit 4x750ml - Hobety

Hobety Restore Brush Reducer Sealant Shielding Deep Hair Mask Progressive Kit 4x750ml - Hobety

Sale price$150.00

Infinita Hair Straighteners Prime One Supreme Thermal Alignment Single Step Progressive Brush 1L - Infinita

Infinita Prime One Supreme Thermal Alignment Single Step Progressive Brush 1L - Infinita

Sale price$134.00

Onixx Hair Straighteners Easy Liss Semi Definitive Hair Straightening Progressive Brush Gloss 1L - Onixx

Onixx Easy Liss Semi Definitive Hair Straightening Progressive Brush Gloss 1L - Onixx

Sale price$88.00

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About The Keratin Store

Our Keratin Treatments and expertise empower hair professionals worldwide. Founded in 2015, we offer high-quality hair products with excellent customer service and fast delivery from multiple global locations. Let us help you create beautiful, healthy hair with the products and knowledge you need to succeed.

The Keratin Store LLC
San Diego, 92109
California - USA

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