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We wanted to share a brief update about recent import changes that are affecting all international shipments to the US — including ours.

The US government recently applied new tariffs specifically to products coming from Brazil, which increased the import cost for many Brazilian goods, including cosmetics. At the same time, the US ended the de minimis rule, which used to allow packages under $800 to enter without duties. Now, orders from any country can be taxed, and customs has also made some classification errors that caused unexpected charges or delays for a few customers.

We’re handling everything as smoothly as possible. Our team is analyzing each order individually, declaring invoices in the most favorable and accurate way, and helping each customer find the best solution if any issue appears. We’re also keeping a close watch on political updates and will communicate any changes as soon as they happen.

The good news is that we currently have a large inventory already in the US of our best sellers — Tanino Blend, Sorali, Naturelle, and others — so many orders are shipping quickly with no customs impact.

If you have any questions about your order, duties, or delays, we’re here to help. Thank you so much for your patience and trust 💛

Warmly,

The Keratin Store Team

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Brazilian Keratin Treatments

Brazilian Keratin Treatments

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432 products

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Borabella Hair Straighteners Perfecta Bio Definitive System Progressive Brush Hair Elixir 12 Oils 1L - Borabella

Borabella Perfecta Bio Definitive System Progressive Brush Hair Elixir 12 Oils 1L - Borabella

Sale price$83.00

Cosmetica Argentina Home Care Set Hair Active Streight Argentina Progressive Brush Kit 2x1L - Cosmetica Argentina

Cosmetica Argentina Brazilian Keratin Treatment Hair Active Streight Argentina Progressive Brush Kit 2x1L - Cosmetica Argentina

Cosmetica Argentina Hair Active Streight Argentina Progressive Brush Kit 2x1L - Cosmetica Argentina

Sale price$64.00

Sold out

Maria Escandalosa Brazilian Keratin Treatment Professional Okra Progressive Brush Hair Treatment Kit 2x1L - Maria Escandalosa

Maria Escandalosa Brazilian Keratin Treatment Professional Okra Progressive Brush Hair Treatment Kit 2x1L - Maria Escandalosa

Maria Escandalosa Professional Okra Progressive Brush Hair Treatment Kit 2x1L - Maria Escandalosa

Sale price$27.50

Formol Free Progressive Vivace Liss Tricomplex Anti Frizz Treatment 1L - Dwell'x

Dwell'x Formol Free Progressive Vivace Liss Tricomplex Anti Frizz Treatment 1L - Dwell'x

Sale price$180.18

Fox Brazilian Keratin Prime Collection Progressive Brush 2x1L - Fox

Fox Brazilian Keratin Treatment Prime Collection Progressive Brush 2x1L - Fox

Fox Prime Collection Progressive Brush 2x1L - Fox

Sale price$99.00

Ykas Citric Progressive Brush Capillary Realignment 300ml - Ykas

Ykas Citric Progressive Brush Capillary Realignment 300ml - Ykas

Ykas Citric Progressive Brush Capillary Realignment 300ml - Ykas

Sale price$27.50

VIP Brazilian Keratin Treatment Argan Oil Progressive Brush Kit 2x1L - VIP

VIP Brazilian Keratin Treatment Argan Oil Progressive Brush Kit 2x1L - VIP

VIP Argan Oil Progressive Brush Kit 2x1L - VIP

Sale price$77.22

Maria Escandalosa Home Care Set Maria Escandalosa Cafe / Coffee Intelligent Keratin Sealant Progressive Brush Kit 2x1L - Maria Escandalosa

Maria Escandalosa Hair Straighteners Smart Coffee Sealant Progressive Brush Moisturizing Kit 2x1L - Maria Escandalosa

Maria Escandalosa Maria Escandalosa Cafe / Coffee Intelligent Keratin Sealant Progressive Brush Kit 2x1L - Maria Escandalosa

Sale price$27.50

Professional Progressive Brush Hair Treatment Fioplastia 1L - Alkimia

Alkimia Professional Progressive Brush Hair Treatment Fioplastia 1L - Alkimia

Sale price$82.50

Professional Volcanic Hair Progressive Brush Clay Extract 1000ml - Alkimia

Alkimia Professional Volcanic Hair Progressive Brush Clay Extract 1000ml - Alkimia

Sale price$66.00

Other Brands Brazilian Keratin Treatment Semi Definitive Organic Formol Free Progressive Hair Treatment 2x1L - Troia Hair

Troia Hair Brazilian Keratin Semi Definitive Organic Formol Free Progressive Hair Treatment 2x1L - Troia Hair

Troia Hair Semi Definitive Organic Formol Free Progressive Hair Treatment 2x1L - Troia Hair

Sale price$119.00

Maria Escandalosa Home Care Set Formaldehyde Free Progressive Reduction Brush Kit 2x1l - Maria Escandalosa

Maria Escandalosa Brazilian Keratin Treatment Formaldehyde Free Progressive Reduction Brush Kit 2x1l - Maria Escandalosa

Maria Escandalosa Formaldehyde Free Progressive Reduction Brush Kit 2x1l - Maria Escandalosa

Sale price$45.00

Rubelita Brazilian Keratin Treatment ATH Organic One Step Progressive + Anti Residue Shampoo Kit 2 Itens - Rubelita

Rubelita Brazilian Keratin Treatment ATH Organic One Step Progressive + Anti Residue Shampoo Kit 2 Itens - Rubelita

Rubelita ATH Organic One Step Progressive + Anti Residue Shampoo Kit 2 Itens - Rubelita

Sale price$119.00

Sold out

Tridium Brazilian Keratin Treatment Palladium Frizz Reduction Progressive Brush Alignment Treatment 2x1L - Tridium

Tridium Brazilian Keratin Treatment Palladium Frizz Reduction Progressive Brush Alignment Treatment 2x1L - Tridium

Tridium Palladium Frizz Reduction Progressive Brush Alignment Treatment 2x1L - Tridium

Sale price$55.00

Kostume Brazilian Keratin Treatment Zero Uno Formol Free Progressive Wire Equalizer Cream Active 1L - Kostume

Kostume Zero Uno Formol Free Progressive Wire Equalizer Cream Active 1L - Kostume

Sale price$79.00

Portier Brazilian Keratin Treatment Cocoliss Progressive Keratin Treatment Kit 2x1L - Portier

Portier Brazilian Keratin Treatment Cocoliss Progressive Keratin Treatment Kit 2x1L - Portier

Portier Cocoliss Progressive Keratin Treatment Kit 2x1L - Portier

Sale price$100.00

Op'S Cosmetics Brazilian Keratin Treatment Miga Sua Loka Brazilian Keratin Progressive Brush 2x1 - Op'S Cosmetics

Op'S Cosmetics Brazilian Keratin Treatment Miga Sua Loka Brazilian Keratin Progressive Brush 2x1 - Op'S Cosmetics

Op'S Cosmetics Miga Sua Loka Brazilian Keratin Progressive Brush 2x1 - Op'S Cosmetics

Sale price$96.53

Senses Brazilian Keratin Treatment Argan Progressive Brush Smoothing Antioxidant Hair Treatment Kit 2x1L - Senses

Senses Argan Progressive Brush Smoothing Antioxidant Hair Treatment Kit 2x1L - Senses

Sale price$137.50

Rubelita Brazilian Keratin Treatment ATH One Step Blond Smoothing Moisturizing Organic Progressive 1L - Rubelita

Rubelita Hair Color ATH One Step Blond Smoothing Moisturizing Organic Progressive 1L - Rubelita

Rubelita ATH One Step Blond Smoothing Moisturizing Organic Progressive 1L - Rubelita

Sale price$88.00

Soul Care Brazilian Keratin Treatment Indian Progressive Coconut Oil Hair Plastic Keratin Treatment Kit 2x1L - Soul Care

Soul Care Indian Progressive Coconut Oil Hair Plastic Keratin Treatment Kit 2x1L - Soul Care

Sale price$60.50

Other Brazilian Keratin Treatment Vegan Hair Organic Progressive Brazilian Blowout Biotin Kit 2x1L - Prolisse

Prolisse Vegan Hair Organic Progressive Brazilian Blowout Biotin Kit 2x1L - Prolisse

Sale price$139.00

La Bella Liss Brazilian Keratin Treatment Brazilian Straightening Treatment Shower Progressive Mask 500ml - La Bella Liss

La Bella Liss Brazilian Keratin Treatment Brazilian Straightening Treatment Shower Progressive Mask 500ml - La Bella Liss

La Bella Liss Brazilian Straightening Treatment Shower Progressive Mask 500ml - La Bella Liss

Sale price$40.00

Nuance Brazilian Keratin Treatment Brazilian Unique Liss Organic Protein No Formol Hair Progressive 1000ml - Nuance

Nuance Unique Liss Organic Protein No Formol Progressive 1000ml - Nuance

Nuance Brazilian Unique Liss Organic Protein No Formol Hair Progressive 1000ml - Nuance

Sale price$110.00

Progressive Brush Kerasoft No Formaldehyde Treatment 2x1L - Itallian Hair Tech

Itallian Hair Tech Progressive Brush Kerasoft No Formaldehyde Treatment 2x1L - Itallian Hair Tech

Sale price$198.00

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About The Keratin Store

Our Keratin Treatments and expertise empower hair professionals worldwide. Founded in 2015, we offer high-quality hair products with excellent customer service and fast delivery from multiple global locations. Let us help you create beautiful, healthy hair with the products and knowledge you need to succeed.

The Keratin Store LLC
San Diego, 92109
California - USA

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