The Keratin Blog

The safety of using methylene glycol for hair straightening is a topic of some controversy and concern. Methylene glycol is a formaldehyde-releasing agent, which means that it breaks down into for...

Hair straightening treatments, also known as hair smoothing treatments, typically contain a variety of active ingredients that help to break down the bonds in the hair's structure, allowing it to ...

"Can I go to the beach or pool after a keratin treatment is applied?" Yes and I think you should go and have fun! :) But... don't go in the very first day. Wait a weekend and you would be ok. Als...

W. One Floractive Nano Protein, Progressive Hair Straightening. The revolutionary W.One is good for 3 main reasons: Saves time because you don’t need to wash the hair first, it’s free of FORMALDEHY...

Best Brazilian Treatments for Different Types of Curly Hair Brazilian hair treatments originated in Brazil in 2005 and have since become the most sought after hair treatments in professional salons...

Honma Tokyo has as a main principle “Beauty with Science”. That is why “Science Principles” are fundamental in the developing of new professional products. Having broad knowledge of the principles ...

    Before applying The First Shampoo pre-wash the hair with a deep cleaning shampoo in order to remove oilness and impurities. 1st - Dampen the hair and using a towel or a hair dryer remov...

What is Keratin?It’s a natural extremely strong protein that you body grows naturally, it’s the base component of you hair, nails, skin, hoobes, horns (the word keratin came from greek κέρατος). A...