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We wanted to share a brief update about recent import changes that are affecting all international shipments to the US — including ours.

The US government recently applied new tariffs specifically to products coming from Brazil, which increased the import cost for many Brazilian goods, including cosmetics. At the same time, the US ended the de minimis rule, which used to allow packages under $800 to enter without duties. Now, orders from any country can be taxed, and customs has also made some classification errors that caused unexpected charges or delays for a few customers.

We’re handling everything as smoothly as possible. Our team is analyzing each order individually, declaring invoices in the most favorable and accurate way, and helping each customer find the best solution if any issue appears. We’re also keeping a close watch on political updates and will communicate any changes as soon as they happen.

The good news is that we currently have a large inventory already in the US of our best sellers — Tanino Blend, Sorali, Naturelle, and others — so many orders are shipping quickly with no customs impact.

If you have any questions about your order, duties, or delays, we’re here to help. Thank you so much for your patience and trust 💛

Warmly,

The Keratin Store Team

The Keratin Store

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442 products

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MadameLis Step 2 Only Ultimate Liss Step 2 Only - Madamelis

MadameLis Ultimate Liss Step 2 Only - Madamelis

Sale price$40.00

Divina Dama Brazilian Keratin Treatment Henê Powder Chocolate Straightening Smoothing Dyeing Henna 240g - Divina Dama

Divina Dama Henê Powder Chocolate Straightening Smoothing Dyeing Henna 240g - Divina Dama

Sale price$27.50

Divina Dama Brazilian Keratin Treatment Amazon Henê Powder Colorless Perfumed Henna Straightening 200g - Divina Dama

Divina Dama Amazon Henê Powder Colorless Perfumed Henna Straightening 200g - Divina Dama

Sale price$23.00

Divina Dama Brazilian Keratin Treatment Lot of 10 Ultra Dark Straightening Blue Bluish Black Henna 180g - Divina Dama

Divina Dama Lot of 10 Ultra Dark Straightening Blue Bluish Black Henna 180g - Divina Dama

Sale price$88.00

Avlon Brazilian Keratin Treatment Professional Brazilian Uberliss Smoothing Treatment Formol Free 2x950ml - Avlon

Avlon Brazilian Keratin Treatment Professional Brazilian Uberliss Smoothing Treatment Formol Free 2x950ml - Avlon

Avlon Professional Brazilian Uberliss Smoothing Treatment Formol Free 2x950ml - Avlon

Sale price$199.00

Forever Liss Home Care Ultra Concentrated Varnish Bath Hydrolyzed Keratin Spray 300ml - Forever Liss

Forever Liss Home Care Ultra Concentrated Varnish Bath Hydrolyzed Keratin Spray 300ml - Forever Liss

Forever Liss Ultra Concentrated Varnish Bath Hydrolyzed Keratin Spray 300ml - Forever Liss

Sale price$19.90

Sold out

Forever Liss Hair Mask Deep Hydration Professional Silicon Blend Btox Argan Mask 250g - Forever Liss

Forever Liss Hair Mask Deep Hydration Professional Silicon Blend Btox Argan Mask 250g - Forever Liss

Forever Liss Deep Hydration Professional Silicon Blend Deep Hair Mask Argan Mask 250g - Forever Liss

Sale price$20.00

Sold out

Floractive Hair Straighteners BioBtx Smooth Volume Reducer Anti Frizz Toner Deep Hair Mask 1Kg - Floractive

Floractive Hair Straighteners BioBtx Smooth Volume Reducer Anti Frizz Toner Deep Hair Mask 1Kg - Floractive

Floractive BioBtx Smooth Volume Reducer Anti Frizz Toner Deep Hair Mask 1Kg - Floractive

Sale price$156.00

Fox Hair Straighteners Brazilian Dona Fifi Cuticle Sealing Straightener Progressive Brush Kit 2x1L - Fox

Fox Brazilian Dona Fifi Cuticle Sealing Straightener Progressive Brush Kit 2x1L - Fox

Sale price$65.00

Sold out

Forever Liss Hair Care Hair Cauterization Cauter Restore Refill Thermo Activated Mask 400g - Forever Liss

Forever Liss Hair Cauterization Cauter Restore Refill Thermo Activated Mask 400g - Forever Liss

Sale price$39.00

Agilise Professional Brazilian Keratin Treatment Unika Blue Anti Yellow Tinting Smoothing Gel Progressive Brush 250ml - Agilise

Agilise Professional Agilise Professional Unika Blue Gel 250ml / 8.45 Fl Oz

Sale price$50.00

Divina Dama Brazilian Keratin Treatment Henê Powder Black Straightening Smoothing Dyeing Henna 240g - Divina Dama

Divina Dama Henê Powder Black Straightening Smoothing Dyeing Henna 240g - Divina Dama

Sale price$33.00

Divina Dama Brazilian Keratin Perfumed Black Henê Powder Straightening Dyeing Henna 200g - Divina Dama

Divina Dama Perfumed Black Henê Powder Straightening Dyeing Henna 200g - Divina Dama

Sale price$22.00

Divina Dama Brazilian Keratin Treatment Lot of 10 Henê Gel Keratin Medium Black Tube Straightening 180g - Divina Dama

Divina Dama Lot of 10 Henê Gel Keratin Medium Black Tube Straightening 180g - Divina Dama

Sale price$88.00

Divina Dama Brazilian Keratin Treatment Lot of 10 Jaborandi Henê Indian Medium Black Straightening 180g - Divina Dama

Divina Dama 10x lot Jaborandi Henê Gel Indian Medium Black Straightening 180g - Divina Dama

Sale price$77.00

Itallian Hair Tech Hair Serum and Oils Dry Touch Argan Keratin Trivitt Power Finisher Oil 30ml - Itallian Hair Tech

Dry Touch Argan Keratin Trivitt Power Finisher Oil 30ml - Itallian Hair Tech

Itallian Hair Tech Dry Touch Argan Keratin Trivitt Power Finisher Oil 30ml - Itallian Hair Tech

Sale price$22.00

Progressive Brush Kerasoft No Formaldehyde Treatment 2x1L - Itallian Hair Tech

Itallian Hair Tech Progressive Brush Kerasoft No Formaldehyde Treatment 2x1L - Itallian Hair Tech

Sale price$198.00

Ultimate Liss Progressive Brush Free Frizz Hair Treatment 2x300ml - Madamelis

MadameLis Brazilian Keratin Treatment Ultimate Liss Progressive Brush Free Frizz Hair Treatment 2x300ml - Madamelis

MadameLis Ultimate Liss Progressive Brush Free Frizz Hair Treatment 2x300ml - Madamelis

Sale price$45.00

Fit Cosmetics Brazilian Hair Treatment Platinum Blond Macadâmia Tahiti Grape Seed Hair Botox Mask 1Kg - Fit Cosmetics

Fit Cosmetics Brazilian Hair Treatment Platinum Blond Hair Botox 1Kg - Fit Cosmetics

Fit Cosmetics Platinum Blond Macadâmia Tahiti Grape Seed Hair Deep Hair Mask Mask 1Kg - Fit Cosmetics

Sale price$104.50

Save $0.20

Gold Spell Gold Spell Acidgold 250ml / 8.45 fl oz

Gold Spell Gold Spell Acidgold 250ml / 8.45 fl oz

Sale price$58.00 Regular price$58.20

Save $18.20

Gold Spell Gold Spell ShampeelingShapeeling 250ml / 8.45 fl oz

Gold Spell Gold Spell Shampeeling Shapeeling 250ml / 8.45 fl oz

Sale price$58.00 Regular price$76.20

Save $14.20

Gold Spell Gold Spell Efeito SonecaSleepy Effect 250ml / 8.45 fl oz

Gold Spell Gold Spell Efeito SonecaSleepy Effect 250ml / 8.45 fl oz

Sale price$44.00 Regular price$58.20

Save $14.20

Gold Spell Gold Spell Smell Efeito SonecaSleepy Effect 120ml / 4 fl oz

Gold Spell Gold Spell Smell Efeito Soneca Sleepy Effect 120ml / 4 fl oz

Sale price$44.00 Regular price$58.20

Fit Cosmetics Hair Color Fit Cosmetics Cauter Blond Sealing Quick Brush - 500ml

Fit Cosmetics Fit Cosmetics Cauter Blond Sealing Quick Brush - 500ml

Sale price$69.00

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About The Keratin Store

Our Keratin Treatments and expertise empower hair professionals worldwide. Founded in 2015, we offer high-quality hair products with excellent customer service and fast delivery from multiple global locations. Let us help you create beautiful, healthy hair with the products and knowledge you need to succeed.

The Keratin Store LLC
San Diego, 92109
California - USA

The Keratin Store

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